# BLACKOUT - GTM Vendor Threat Intelligence
# https://deployblackout.com

> BLACKOUT is CrowdStrike for your GTM stack. We provide threat intelligence
> for marketing and sales technology vendors - exposing surveillance, data
> harvesting, and privacy violations that put enterprises at risk.

## What We Do

BLACKOUT scans and analyzes 950+ martech/adtech vendors for:
- Privacy violations and consent bypasses
- Undisclosed data collection and exfiltration
- Supply chain risks (what vendors load other vendors)
- Deceptive practices (claims vs observed behavior)
- Security vulnerabilities in GTM infrastructure

## Site Structure

### Public Pages
- / - Homepage
- /vendors - Vendor Intelligence Database (searchable index of 950+ vendors)
- /vendors/{slug} - Individual vendor threat profiles
- /pricing - Subscription tiers (INTEL and EVIDENCE)
- /methodology - How we detect and classify threats
- /manifesto - Our mission and philosophy
- /collapse-engine - The Four Horsemen risk framework

### Vendor Profile Contents
Each vendor profile at /vendors/{slug} contains:
- Vendor Risk Score (VRS): 0-100 severity rating
- BTI Codes: BLACKOUT Threat Indicators (15 categories)
- Four Horsemen Breakdown:
  - Oracle (Truth Collapse): Measurement distortion
  - Broker (Control Collapse): Data leakage to competitors
  - Reaper (Safety Collapse): Security attack surface
  - Counselor (Legitimacy Collapse): Compliance/consent violations
- Technical IOCs: Scripts, domains, cookies, endpoints
- Claims vs Reality: What vendors say vs what we observe
- Supply Chain: What other vendors they load

## Key Concepts

### BTI (BLACKOUT Threat Indicator)
Classification system for vendor threats:
- BTI-T01 through BTI-T15: Technical threat categories
- BTI-C01 through BTI-C05: Contextual/behavioral categories
- BTI-X01 through BTI-X05: Cross-site/ecosystem categories

### Four Horsemen
Risk framework mapping vendor behaviors to business impact:
1. Oracle - Corrupts your data/analytics
2. Broker - Leaks your intent signals to competitors
3. Reaper - Creates security vulnerabilities
4. Counselor - Exposes you to legal/compliance risk

### Vendor Risk Score (VRS)
Composite score (0-100) based on:
- Observed behaviors (weighted by severity)
- BTI code triggers
- Supply chain depth
- Consent compliance
- Data handling practices

## Data Freshness
- Vendor profiles updated via continuous scanning
- New vendors added weekly
- BTI codes assigned by human analysts
- Supply chain relationships mapped automatically

## API Access
Authenticated API available for INTEL and EVIDENCE subscribers.
Contact: api@deployblackout.com

## Contact
- General: hello@deployblackout.com
- Security: security@deployblackout.com
- Legal: legal@deployblackout.com
- Privacy: privacy@deployblackout.com

## Legal
- Privacy Policy: /privacy
- Terms of Service: /terms

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Last updated: 2026-01-26