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Executive Summary
[24]7.ai is a customer experience (CX) platform providing AI-powered contact center solutions. Runtime observation shows their own website deploys 30+ third-party vendors including Apollo.io and ZoomInfo (de-anonymization services), with multiple vendors firing before consent is granted. Despite claiming SOC 2 and ISO 27001 certification, their privacy policy lists NO subprocessors by name while runtime reveals extensive undisclosed data sharing.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
Attribution accuracy suffers as pre-consent tracking gets blocked by privacy browsers, creating measurement gaps that corrupt CX analytics.
Signal Corruption
Your visitor data flows through 30+ undisclosed third parties including Apollo.io and ZoomInfo, who operate identity resolution networks that may expose your customer signals to competitors.
Legal Tail Risk
Undisclosed vendor relationships with de-anonymization services create attack surface outside your security perimeter and SOC 2 boundary.
GTM Attack Surface
Pre-consent firing of their own tracking code plus Apollo.io and GA4 creates direct GDPR Article 7 violations, undermining their compliance certifications.