Executive Summary
6sense is a San Francisco-based Account-Based Marketing (ABM) platform and Texas-registered data broker that captures what they call "one trillion signals" daily to fuel B2B targeting and identification services. Despite displaying an impressive trust center featuring SOC 2 Type 2 (all 5 TSCs including Privacy), ISO 27001/42001, and TRUSTe-validated GDPR/CCPA compliance badges under the headline "Security & Privacy By Design", BLACKOUT runtime analysis reveals their own website operates with a 69% pre-consent tracking rate across 42+ third-party vendors. The company explicitly acknowledges selling personal information in their privacy policy, creating a fundamental tension between their trust assurances and actual business model.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
Your demand signals feed your competitors.
Signal Corruption
Your attribution and forecasting run on corrupted data.
Legal Tail Risk
Consent theater creates regulatory exposure.
GTM Attack Surface
Client-side code creates exploitable attack vectors.