Executive Summary
ActiveCampaign is a Chicago-based marketing automation platform serving 170+ countries with 4 billion+ weekly interactions. Despite positioning itself as "GDPR-friendly" and listing "Start with trust" as a core company value, BLACKOUT analysis reveals 73.1% pre-consent tracking on their own website across 20+ vendors. More critically, their privacy policy explicitly admits to SELLING identifiers and network activity to data enrichment providers and SHARING data with advertising networks - directly contradicting their trust-focused messaging. Unlike competitors, ActiveCampaign displays no SOC2 or ISO security certifications.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
Your demand signals feed your competitors.
Signal Corruption
Your attribution and forecasting run on corrupted data.
Legal Tail Risk
Consent theater creates regulatory exposure.
GTM Attack Surface
Client-side code creates exploitable attack vectors.