Executive Summary
Adcash is a global advertising platform headquartered in Tallinn, Estonia, founded in 2007 with approximately 115 employees. They offer programmatic advertising across pop-under, in-page push, interstitial, display, and video formats. Critical finding: 100% of observed deployments fire BEFORE user consent, directly contradicting their GDPR compliance claims. Their own website deploys 17 third-party vendors while only disclosing 2 in their privacy policy, including undisclosed data brokers like Brightdata.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
As an ad network, Adcash is directly in the attribution path. They admit to collecting 'anonymous usage statistics' via IP tracking and cookies, but offer targeting based on 'demographics, interests, or online behavior' - suggesting richer data than disclosed. This creates measurement pollution as advertisers cannot verify what data drives their campaigns.
Signal Corruption
Adcash operates as a demand aggregation platform connecting advertisers with publishers across 195 countries. Demand signals flow through their platform to publishers, creating competitive intelligence exposure. The undisclosed presence of Brightdata (a data broker) on their own site suggests additional data brokerage relationships.
Legal Tail Risk
The ad-blocker resistant technology they market creates attack surface by bypassing user security controls. Their anti-fraud tech intercepting $35.88M in fraud annually means they have deep behavioral profiling capability. Pop-under and interstitial formats are high-friction delivery mechanisms often associated with malware distribution vectors.
GTM Attack Surface
CRITICAL: 100% pre-consent tracking rate directly violates GDPR Art. 6/7. Privacy policy claims anonymous data collection while offering behavioral targeting. Only 2 of 17 observed third-party vendors disclosed in privacy policy. No SOC2, ISO 27001, or other security certifications found despite GDPR claims.