All Vendors
advertising

Adelement

Advertising optimization platform. Medium liability exposure from behavioral tracking and consent bypass. Low revenue impact limited to ad performance data leakage.

59 IOCs25 detections4% pre-consent24 sites
70
Vendor Risk Score

How This Briefing Works

This report opens with key findings, then maps the gaps between what Adelement discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.

Key Findings

Key Findings

25 detections across 24 sites4% pre-consent activity
MEDIUM

Pre-Consent Activity

Adelement was observed loading and executing before user consent was obtained on 4% of sites where it was detected.

GDPRePrivacy
Disclosure Gaps

Claims vs. Observed Behavior

1 gaps

pending

UNKNOWN
They Claim

“Requires claims extraction via CDT”

Observed Behavior

Live website analysis pending

Customer Impact

What This Means For You

For legal: Behavioral tracking without consent creates GDPR Article 6 violation exposure, though limited data collection reduces breach notification risk vs. session recording vendors. For marketing: Ad engagement patterns leaked to optimization platforms create minor competitive intelligence risk - primarily creative performance insights rather than strategic campaign data.
Recommended Actions

What To Do About It

Role-specific actions based on observed behavior

If You Use Adelement

  • →Require Adelement to execute post-consent only
  • →Implement 14-day data retention for ad engagement metrics
  • →Add behavioral tracking disclosure to privacy policy

If You're Evaluating Adelement

  • →Review DPA for ad engagement data controller/processor responsibilities
  • →Assess first-party ad tracking vs. third-party optimization platforms

Negotiation Leverage

  • →Behavioral tracking without consent violates GDPR Article 6 - require post-consent execution or contract termination
  • →Limited data collection reduces risk vs. session recording vendors, but ePrivacy Directive violations remain - demand technical consent controls
  • →Ad engagement data has competitive value - require disclosure of any data sharing beyond core optimization function
Runtime Detections

Runtime Detections

2 BTI-C CODES

BLACKOUT observed this vendor's JavaScript executing in a live browser and classified each hostile behavior using our BTI-C (Behavioral Threat Intelligence — Capability) taxonomy. These are not theoretical risks — each code below was triggered by something we watched this vendor's code actually do.

BTI-C06Behavioral Biometrics

Keystroke/mouse tracking

Impact: Captures ad interaction micro-behaviors (hover patterns, engagement timing) for optimization. Creates GDPR personal data processing obligations without documented legal basis.

BTI-C09Consent Bypass

Ignoring CMP signals

Impact: Executes behavioral tracking before consent collection. Documented in pre-consent timeline analysis. Violates ePrivacy Directive tracking consent requirements.

IOC Manifest

IOC Manifest

54 INDICATORS

Indicators of compromise across 3 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.

TRACK
*adelement.com/js/main.js*
Tracking script
TRACK
*adelement.com/js/testimonial.js*
Tracking script
TRACK
*adelement.com/js/slider.js*
Tracking script
TRACK
adelement.com/js/main.js
Auto-extracted from scan
TRACK
adelement.com/js/testimonial.js
Auto-extracted from scan
TRACK
adelement.com/js/slider.js
Auto-extracted from scan
Ecosystem

Ecosystem & Supply Chain

Ad optimization layer integrated with creative management platforms. Common co-deployments: Google Ads (campaign delivery), Facebook Pixel (conversion tracking), display ad networks. Limited data sharing outside core ad tech stack.
Evidence

Evidence Artifacts

Artifacts collected during analysis, available with evidence-tier access.

HAR Capture

Complete network capture with all requests and responses

IOC Manifest

59 detection signatures across scripts, domains, cookies, and network endpoints

Vendor Details