Executive Summary
Adiant is a digital advertising network operating the Adblade, IndustryBrains, and Solve Media brands, claiming to reach 300 million monthly unique users. Runtime observation on their own website reveals 17 third-party tracking vendors including AdRoll, DoubleClick, LinkedIn, and Pubmatic—with 20% firing before any consent mechanism (there is no CMP). Their privacy policy, hosted only on the Adblade subdomain (adiant.com returns 404), was last updated February 6, 2020—six years ago—and contains zero GDPR or CCPA language despite claiming EU reach. The policy states they "do not store any personally identifiable information" while simultaneously admitting to collecting "clicks, mouse movements" and using cookies with 2-year retention. For any publisher or advertiser working with Adiant, you are partnering with a company that has no modern privacy compliance, no disclosed subprocessors, and actively contradicts its own privacy claims.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
Attribution accuracy is compromised by Adiant's use of multiple conflicting ad networks (AdRoll, DoubleClick, Pubmatic, Taboola) that each maintain separate attribution models, creating measurement fragmentation.
Signal Corruption
Your campaign data and audience signals flow to 17 undisclosed third parties including competitors' preferred ad networks. No subprocessor list means you cannot audit where your demand signals go.
Legal Tail Risk
Shadow data flows to ad exchanges and identity resolution vendors create undocumented attack surface. The 6-year-old privacy policy suggests abandoned security posture.
GTM Attack Surface
Zero GDPR/CCPA language in a 2020 privacy policy creates direct regulatory exposure. No consent mechanism despite 17 tracking vendors violates ePrivacy Directive and GDPR Article 7.