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Adspeed

Ad serving platform. Low liability exposure limited to consent bypass. Minimal revenue impact.

12 IOCs1 detections100% pre-consent1 sites
70
Vendor Risk Score

How This Briefing Works

This report opens with key findings, then maps the gaps between what Adspeed discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.

Key Findings

Key Findings

1 detection across 1 site100% pre-consent activity
CRITICAL

Pre-Consent Activity

Adspeed was observed loading and executing before user consent was obtained on 100% of sites where it was detected.

GDPRePrivacy
Disclosure Gaps

Claims vs. Observed Behavior

1 gaps

pending

UNKNOWN
They Claim

“Requires claims extraction via CDT”

Observed Behavior

Live website analysis pending

Customer Impact

What This Means For You

For legal: Pre-consent cookie execution creates GDPR liability, though minimal data collection reduces breach notification risk. Limited competitive intelligence value due to basic impression tracking without audience profiling.
Recommended Actions

What To Do About It

Role-specific actions based on observed behavior

If You Use Adspeed

  • →Require Adspeed to execute post-consent only
  • →Implement cookie consent categorization (advertising cookies require opt-in)
  • →Add ad serving disclosure to privacy policy

If You're Evaluating Adspeed

  • →Review DPA for minimal data processor terms
  • →Assess first-party ad serving vs. third-party cookies

Negotiation Leverage

  • →Pre-consent cookie execution violates ePrivacy Directive - require technical consent controls
  • →Minimal data collection reduces risk vs. programmatic platforms, but legal violations remain
  • →Basic impression tracking has negligible competitive intelligence value
Runtime Detections

Runtime Detections

2 BTI-C CODES

BLACKOUT observed this vendor's JavaScript executing in a live browser and classified each hostile behavior using our BTI-C (Behavioral Threat Intelligence — Capability) taxonomy. These are not theoretical risks — each code below was triggered by something we watched this vendor's code actually do.

BTI-C09Consent Bypass

Ignoring CMP signals

Impact: Executes ad serving cookies before consent collection for impression tracking and frequency capping. Violates ePrivacy Directive cookie consent requirements.

BTI-C15Tag Manager

Container/loader (neutral)

Impact: Deploys via tag management system enabling updates without change control. Creates consent governance gaps.

IOC Manifest

IOC Manifest

8 INDICATORS

Indicators of compromise across 3 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.

No indicators in this category

Ecosystem

Ecosystem & Supply Chain

Basic ad serving for direct-sold campaigns. Minimal third-party integrations. Common co-deployments: WordPress sites, small publisher networks, direct sales organizations.
Evidence

Evidence Artifacts

Artifacts collected during analysis, available with evidence-tier access.

HAR Capture

Complete network capture with all requests and responses

IOC Manifest

12 detection signatures across scripts, domains, cookies, and network endpoints

Vendor Details