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Adsupply

Ad network platform. High liability exposure from session recording and behavioral tracking without consent. Medium revenue impact from ad placement data leakage.

83 IOCs4 detections25% pre-consent4 sites
70
Vendor Risk Score

How This Briefing Works

This report opens with key findings, then maps the gaps between what Adsupply discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.

Key Findings

Key Findings

4 detections across 4 sites25% pre-consent activity
HIGH

Pre-Consent Activity

Adsupply was observed loading and executing before user consent was obtained on 25% of sites where it was detected.

GDPRePrivacy
Disclosure Gaps

Claims vs. Observed Behavior

1 gaps

pending

UNKNOWN
They Claim

“Requires claims extraction via CDT”

Observed Behavior

Live website analysis pending

Customer Impact

What This Means For You

For legal: Session recording creates GDPR data breach notification obligations if storage compromised. For publishers: Ad placement performance data leaked to competing publishers optimizing similar layouts. For marketing: Behavioral targeting data has competitive intelligence value showing audience engagement patterns.
Recommended Actions

What To Do About It

Role-specific actions based on observed behavior

If You Use Adsupply

  • →Require Adsupply to execute post-consent only
  • →Implement 30-day data retention for ad interaction data
  • →Add ad network data sharing disclosure to privacy policy
  • →Audit network-wide data sharing scope

If You're Evaluating Adsupply

  • →Review DPA for ad network data controller/processor responsibilities
  • →Assess competitive leakage risk vs. ad network yield benefits

Negotiation Leverage

  • →Session recording without consent violates GDPR Article 6 - require post-consent execution or contract termination
  • →Tag manager deployment creates liability gaps - demand technical consent controls
  • →Ad placement data shared across network subsidizes competitor optimization - require publisher-specific data isolation
Runtime Detections

Runtime Detections

4 BTI-C CODES

BLACKOUT observed this vendor's JavaScript executing in a live browser and classified each hostile behavior using our BTI-C (Behavioral Threat Intelligence — Capability) taxonomy. These are not theoretical risks — each code below was triggered by something we watched this vendor's code actually do.

BTI-C06Behavioral Biometrics

Keystroke/mouse tracking

Impact: Captures ad engagement patterns for targeting optimization. Creates GDPR personal data processing obligations without documented legal basis.

BTI-C07Session Recording

Full session replay

Impact: Records conversion paths for attribution modeling. Every session creates GDPR data subject access request liability requiring multi-site reconstruction.

BTI-C09Consent Bypass

Ignoring CMP signals

Impact: Executes ad tracking and session recording before consent collection. Violates ePrivacy Directive cookie consent requirements.

BTI-C15Tag Manager

Container/loader (neutral)

Impact: Deploys via GTM enabling dynamic updates without change control. Creates consent governance gaps.

IOC Manifest

IOC Manifest

77 INDICATORS

Indicators of compromise across 3 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.

TRACK
*www.adsupply.com/wp-content/plugins/cookie-law-info/lite/frontend/js/script.js*
Tracking script
TRACK
*www.adsupply.com/wp-includes/js/jquery/jquery-migrate.js*
Tracking script
TRACK
*www.adsupply.com/wp-includes/js/jquery/jquery.js*
Tracking script
TRACK
*www.adsupply.com/wp-content/plugins/elegant-elements-wpbakery/assets/js/min/elegant-fixes.js*
Tracking script
TRACK
*www.adsupply.com/wp-includes/js/dist/hooks.js*
Tracking script
TRACK
*www.adsupply.com/wp-includes/js/dist/i18n.js*
Tracking script
TRACK
*www.adsupply.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js*
Tracking script
TRACK
*www.adsupply.com/wp-content/plugins/duracelltomi-google-tag-manager/dist/js/gtm4wp-contact-form-7-tracker.js*
Tracking script
TRACK
*www.adsupply.com/wp-content/plugins/contact-form-7/includes/js/index.js*
Tracking script
TRACK
*www.adsupply.com/wp-content/themes/ad_supply/js/app.js*
Tracking script
TRACK
*www.adsupply.com/wp-content/plugins/wp-smushit/app/assets/js/smush-lazy-load.js*
Tracking script
TRACK
*www.adsupply.com/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.js*
Tracking script
TRACK
www.adsupply.com/wp-content/plugins/cookie-law-info/lite/frontend/js/script.min.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-includes/js/jquery/jquery.min.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-includes/js/jquery/jquery-migrate.min.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-content/plugins/elegant-elements-wpbakery/assets/js/min/elegant-fixes.min.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-includes/js/dist/hooks.min.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-includes/js/dist/i18n.min.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-content/plugins/contact-form-7/includes/js/index.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-content/plugins/duracelltomi-google-tag-manager/dist/js/gtm4wp-contact-form-7-tracker.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-content/themes/ad_supply/js/app.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-content/plugins/wp-smushit/app/assets/js/smush-lazy-load.min.js
Auto-extracted from scan
TRACK
www.adsupply.com/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js
Auto-extracted from scan
Ecosystem

Ecosystem & Supply Chain

Mid-tier ad network connecting publishers to demand sources. Common co-deployments: Google Ad Manager (header bidding), Prebid (yield optimization), ad verification vendors. Placement data shared across publisher network.
Evidence

Evidence Artifacts

Artifacts collected during analysis, available with evidence-tier access.

HAR Capture

Complete network capture with all requests and responses

IOC Manifest

83 detection signatures across scripts, domains, cookies, and network endpoints

Vendor Details