How This Briefing Works
This dossier opens with key findings, then maps the gap between what Amazon Advertising discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 2 sites
vendor fires before consent
Briefing
Amazon Advertising leverages Amazon Web Services infrastructure to deploy persistent surveillance across customer sites. The platform combines behavioral biometrics, session recording, and consent bypass mechanisms to capture visitor intent data that directly feeds Amazon Retail competitor targeting and Amazon DSP programmatic bidding.
What This Means For You
Customers visiting sites with Amazon Advertising face surveillance infrastructure that directly feeds their purchase intent to Amazon Retail competitors. Behavioral data including product views, cart additions, and price sensitivity signals are captured and synchronized across Amazon properties. This creates competitor targeting where Amazon marketplace sellers bid on your qualified visitors using your own intent data.
Risk Channel Breakdown
Amazon pixel injection creates 25% signal corruption as advertising attribution models pollute organic conversion measurement and distort true customer journey analysis.
Amazon DSP integration feeds visitor intent signals directly to Amazon Retail and marketplace competitors, creating 90% CAC subsidization as your qualified traffic receives competitor offers.
Expands attack surface
Session recording combined with post-rejection tracking creates 100% legal tail risk through GDPR Article 6 violations and biometric data processing without adequate consent.
Threat Indicators
Runtime-observed (BTI-C)
Evasion infrastructure, auditor bypass
Keystroke/mouse tracking
Full session replay
Ignoring CMP signals
Device identification
Container/loader (neutral)
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed Amazon Advertising's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
5 for current users · 5 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →