Executive Summary
Apify is a Prague-based web scraping and automation platform (founded 2015, ~155 employees) that enables data extraction at scale. Despite GDPR compliance claims and a stated commitment to "maximum security and privacy," BLACKOUT's runtime analysis reveals 100% pre-consent tracking with 26+ third-party vendors firing before any consent interaction. Only 7 of these vendors are disclosed in their cookie policy. The presence of B2B identification vendors (Leadfeeder, TrenDemon) directly contradicts their privacy policy claim that "aggregate data does not contain any personal data." Their subprocessor list is gated behind NDA, making independent verification impossible.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
Heavy Google Analytics, HubSpot, and Segment deployment creates measurement dependency. Multiple overlapping analytics vendors (Hotjar, Clarity, GA4) suggest fragmented data infrastructure that could produce conflicting attribution.
Signal Corruption
B2B identification vendors Leadfeeder and TrenDemon are present, actively identifying visitor companies. G2 integration signals intent data capture. These vendors aggregate demand signals across their customer base, potentially exposing Apify's prospect intelligence to competitors also using these platforms.
Legal Tail Risk
26+ third-party scripts create substantial attack surface. Pre-consent loading of ad networks (DoubleClick, BingAds, TikTok, Twitter, Reddit, LinkedIn) exposes visitors to cross-site tracking before any consent. Cheq presence suggests awareness of bot/fraud issues but doesn't mitigate the vendor sprawl risk.
GTM Attack Surface
100% pre-consent tracking rate with GDPR compliance claims creates direct regulatory exposure. Undisclosed vendors (19 observed vs 7 disclosed) violates GDPR Art 13 transparency requirements. NDA-gated subprocessor list makes due diligence impossible for prospective customers.