Executive Summary
Audience2Media is a UK-headquartered digital advertising agency founded in 2009 that specializes in audience targeting and programmatic advertising. Analysis of their own website reveals significant disclosure gaps: 14 third-party vendors were detected at runtime including DoubleClick, StackAdapt, and TrenDemon, while their privacy policy only discloses 4 social login providers. Most critically, 100% of tracking occurs pre-consent, undermining their stated opt-out mechanism. An advertising technology company that cannot maintain transparent disclosure on its own properties raises fundamental questions about the data practices they implement for clients.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
As an audience targeting agency, Audience2Media helps clients reach specific demographics through behavioral profiling. Their undisclosed use of multiple ad networks (DoubleClick, StackAdapt, TrenDemon) on their own site suggests similar undisclosed data flows may exist in client implementations, corrupting attribution data.
Signal Corruption
The company specializes in audience activation across digital channels. Pre-consent firing of ad network pixels means competitor intelligence platforms receive demand signals before visitors can opt out. StackAdapt and DoubleClick data feeds competitive insights to the broader ad ecosystem.
Legal Tail Risk
GTM attack surface is moderate. Multiple undisclosed JavaScript vendors loading pre-consent creates supply chain risk. TrenDemon and StackAdapt pixels execute code before user interaction, expanding the attack surface.
GTM Attack Surface
100% pre-consent tracking rate directly contradicts their opt-out claims. Privacy policy states opt-out prevents further targeted ads, but tracking already occurred. GDPR and CCPA are not mentioned despite UK/Asia operations serving EU and US clients. Undisclosed vendor disclosure violates GDPR Article 13 transparency requirements.