Executive Summary
AUDIENCEX (d/b/a Socialcom, Inc.) is a Marina del Rey-based programmatic advertising platform marketing "privacy-safe data" and AI-driven targeting. Critical analysis of their own website reveals 66 third-party vendors with 12 firing before consent, including identity resolution services (Apollo.io, Clearbit) and session replay (Clarity). This creates a significant credibility gap: a vendor claiming privacy compliance while demonstrating hostile pre-consent tracking behavior on their own properties. Their privacy policy discloses only Google Analytics, AdWords, and Facebook, leaving 63+ vendors undisclosed. The 15.4% pre-consent rate across detections, combined with explicit rejection of DNT/GPC signals, positions AUDIENCEX as a high-risk vendor for enterprise GTM stacks.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
AUDIENCEX corrupts measurement through undisclosed identity resolution (Apollo.io, Clearbit) on client properties. When multiple identity graphs operate without disclosure, attribution becomes unreliable and cross-platform measurement is compromised. The 66 third-party vendors detected create measurement noise that obscures true campaign performance.
Signal Corruption
Identity resolution vendors like Apollo.io and Clearbit operating pre-consent on AUDIENCEX properties suggests demand signal leakage. Visitor intent data transmitted to undisclosed third parties before consent creates competitive intelligence exposure for any advertiser using their platform.
Legal Tail Risk
The 66 third-party vendor surface area creates significant attack exposure. Session replay (Clarity) without consent notification captures sensitive interaction data. Each undisclosed JavaScript injection represents an uncontrolled code execution context on client properties.
GTM Attack Surface
AUDIENCEX explicitly rejects DNT/GPC signals in their privacy policy. Combined with 12 pre-consent vendors and GDPR/CCPA compliance claims, this creates direct regulatory liability. The gap between disclosed vendors (3) and detected vendors (66) represents material misrepresentation in their data processing disclosures.