Executive Summary
Braze is a publicly-traded (BRZE) customer engagement platform headquartered in New York, serving enterprise brands like Canva, TurboTax, and The Guardian. Gartner Magic Quadrant Leader 2025 (3rd consecutive year) with SOC 2 Type II and ISO 27001 certifications displayed. Limited detection data (2 sites) shows 50% pre-consent rate, but notably their own website does NOT have pre-consent - the issue appears in customer implementations.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
Your demand signals feed your competitors.
Signal Corruption
Your attribution and forecasting run on corrupted data.
Legal Tail Risk
Consent theater creates regulatory exposure.
GTM Attack Surface
Client-side code creates exploitable attack vectors.