Executive Summary
Clay Labs is a $3.1B-valued GTM data enrichment platform that aggregates 150+ data providers and AI agents. As a self-admitted data broker, Clay sells professional contact information to customers. Key finding: Clay deploys 44+ third-party vendors on their own website including identity resolution (RB2B), advertising pixels (Meta, Google, LinkedIn), and intent vendors, yet their subprocessor list only discloses infrastructure providers. With 28.2% pre-consent tracking rate while claiming SOC2/GDPR/CCPA compliance, Clay exemplifies the gap between compliance theater and runtime behavior.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
Clay corrupts measurement by creating data asymmetry. Their 150+ enrichment providers enable customers to identify and profile prospects, while the same customers may appear in Clay databases without knowledge. Clay users gain visibility into their targets while contributing to a surveillance ecosystem.
Signal Corruption
As a data broker with access to 150+ data sources, Clay is a demand signal aggregator. Intent data, job changes, and enrichment queries all flow through Clay, creating a comprehensive view of market activity that could advantage competitors or buyers of Clay data.
Legal Tail Risk
Clay integrates with 150+ external APIs and data providers, creating significant third-party attack surface. Each integration is a potential data exfiltration vector. The RB2B identity resolution on their own site demonstrates willingness to deploy aggressive tracking technology.
GTM Attack Surface
Clay admits to being a data broker in their privacy policy. With 28.2% pre-consent tracking and undisclosed advertising vendors on their own site, organizations using Clay inherit consent liability. The gap between their disclosed subprocessors and actual site behavior creates audit exposure.