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CleverTap

CleverTap is a mobile-first engagement and retention platform that deploys SDKs directly into mobile applications to capture granular user behavior, device attributes, and engagement patterns. The SDK collects four categories of data by default: product interactions, user profiles, device information, and session data. CleverTap uses IDFV (Identifier for Vendors) on iOS to track anonymous users across sessions and maintains persistent user profiles that aggregate behavioral data across push notifications, in-app messages, email, SMS, and WhatsApp. While CleverTap has invested significantly in privacy engineering (PII tokenization, AES-256 encryption, Privacy by Design defaults), the platform's core value proposition depends on deep behavioral observation at the application layer — making it one of the most data-intensive engagement platforms in the mobile ecosystem.

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Intelligence Briefing

Full CleverTap Threat Intelligence Report

Everything BLACKOUT observed, analyzed, and documented — key findings, disclosure gaps, customer impact, negotiation leverage, runtime detections, IOC manifest, and role-specific action plans.

Security
  • Full BTI threat code breakdown with severity ratings
  • Network patterns, beacon endpoints, and IOC manifest
  • Supply chain dependencies and attack surface mapping
Legal
  • Regulation-specific violation mapping (GDPR, CCPA, ePrivacy)
  • Side-by-side claim vs observed behavior with evidence
  • Documented violations for contract renegotiation
Privacy
  • Pre-consent data collection evidence with timestamps
  • Cookie and storage key inventory with purposes
  • Undisclosed subprocessors and data recipients
Procurement
  • Evidence-backed talking points for vendor meetings
  • Contractual obligation gaps you can act on
  • Role-specific action plans for existing users and evaluators
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Vendor Details