Executive Summary
ClickCease, a CHEQ subsidiary acquired in 2020, markets itself as a click fraud protection solution for Google, Microsoft, and Meta Ads. Despite displaying SOC2, GDPR, and CCPA compliance badges on parent company CHEQ's trust center, runtime analysis reveals a 45.8% pre-consent tracking rate on their own website. The vendor deploys 50+ third-party trackers including identity resolution vendors (ZoomInfo, RB2B, HockeyStack) while disclosing only 3 infrastructure subprocessors (AWS, Azure, Zendesk). This represents a 94% subprocessor disclosure gap and demonstrates the vendor does not practice the privacy standards they claim to enforce for customers.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
ClickCease corrupts measurement by deploying 50+ tracking vendors on their own site while selling fraud detection to customers. The pre-consent tracking rate of 45.8% means nearly half of their visitor data is collected without proper consent, creating unreliable baselines for any marketing analytics.
Signal Corruption
ZoomInfo, RB2B, and HockeyStack detected on clickcease.com are B2B intelligence vendors that identify companies and individuals visiting the site. This data flows to competitors intelligence pools, meaning anyone evaluating ClickCease may be exposed to their competitors through these undisclosed data brokers.
Legal Tail Risk
The extensive third-party JavaScript (50+ vendors) creates massive attack surface. Each vendor is a potential supply chain vulnerability. Ironically, ClickCease sells protection against invalid traffic while deploying tracking that could be exploited for the same click fraud they claim to prevent.
GTM Attack Surface
Six BTI-X violations detected: undisclosed vendors (X01), data to undisclosed parties (X02), privacy marketing mismatch (X04), compliance claim contradiction (X05), undisclosed jurisdictions (X06), and scope exceeding disclosure (X08). GDPR Article 13/14 violations for undisclosed data recipients. CCPA notice requirements not met for identity resolution vendors.