Executive Summary
Connexity is a retail performance marketing platform acquired by Taboola in 2021, generating $5B in annual sales for retailers through affiliate marketing and comparison shopping. The company explicitly admits to selling personal data including identifiers, commercial information, geolocation, and behavioral inferences to advertising networks. While they demonstrate unusual transparency about data sales, their consent management shows significant gaps: the CMP advertises 9 third parties while BLACKOUT detected 24 distinct vendors, with GoogleAnalytics4 and LinkedIn firing pre-consent. Organizations using Connexity should understand they are participating in a data-selling ecosystem with incomplete consent disclosure.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
Connexity operates as an affiliate marketing intermediary, meaning conversion attribution is shared across their network. Their multi-touch attribution model and data sharing with advertising networks creates measurement uncertainty - you cannot isolate Connexity performance from their data syndication partners.
Signal Corruption
Connexity explicitly sells identifiers, commercial information, and behavioral inferences to advertising networks and marketing companies. This includes purchase records and browsing behavior that could reveal your demand signals to competitors who also participate in their network.
Legal Tail Risk
As a Taboola subsidiary, Connexity integrates into a large content recommendation and advertising ecosystem. Their extensive third-party vendor network (24 detected) expands attack surface through script injection points and data hand-offs to partners like HGinsights, TrenDemon, and Versium.
GTM Attack Surface
The CMP/consent disclosure gap (9 stated vs 24 detected) creates GDPR Article 7 consent validity issues. Pre-consent firing of GoogleAnalytics4 and LinkedIn violates ePrivacy Directive. Their honest data sale disclosure helps transparency but undisclosed subprocessors undermine GDPR Article 28 processor documentation requirements.