Executive Summary
CookieYes is a UK-based consent management platform (CMP) founded in 2018, claiming GDPR and CCPA compliance. However, BLACKOUT analysis reveals a critical credibility gap: the vendor has a 55.6% pre-consent tracking rate across 26 monitored sites, and their own website deploys 5 tracking vendors (Clarity, DoubleClick, Google Ads, Google Analytics 4, Slack) before obtaining user consent. Additionally, 8+ vendors detected on their site are not disclosed in their official subprocessor list, including advertising platforms like DoubleClick, Google Ads, and Bing Ads. A consent management platform that cannot manage consent on its own properties represents a fundamental trust violation.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
As a CMP, CookieYes influences consent collection across 1.5M+ claimed websites. If their own consent implementation is flawed (55.6% pre-consent tracking), the measurement of valid consent across their entire customer base is corrupted. Attribution and conversion data collected under invalid consent is legally unusable.
Signal Corruption
CookieYes positions itself as privacy infrastructure, but their website sends behavioral data to undisclosed advertising platforms (DoubleClick, Google Ads, Bing Ads). This creates a broker risk where a trusted consent vendor is actually feeding the advertising ecosystem it claims to control.
Legal Tail Risk
The gap between disclosed subprocessors and actual vendor deployment (8+ undisclosed) creates supply chain opacity. Organizations trusting CookieYes for compliance inherit hidden data flows to Microsoft (Clarity), Google advertising stack, and other third parties not in their vendor risk assessments.
GTM Attack Surface
CookieYes claims GDPR/CCPA/IAB TCF compliance while demonstrating pre-consent tracking on their own site. This consent divergence exposes their customers to regulatory risk if auditors discover the CMP vendor itself violates consent requirements. The optics of a consent vendor with consent violations is particularly damaging.