All Vendors
data_enrichment

DealSignal

DealSignal is a data enrichment vendor that combines AI algorithms, automated crawling, and human researchers to build and verify a 600M+ contact database for B2B sales and marketing teams.

154 IOCs
0
Vendor Risk Score

How This Briefing Works

This report opens with key findings, then maps the gaps between what DealSignal discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.

Key Findings

Analysis pending. Findings will appear here once intelligence collection is complete.

Disclosure Gaps

Claims vs. Observed Behavior

4 gaps

compliance

MEDIUM
They Claim

GDPR-compliant data platform

Observed Behavior

GDPR flagging is a notification mechanism, not a consent verification system. No evidence of validating upstream consent before data enters their pipeline.

transparency

MEDIUM
They Claim

AI-validated and human-verified data

Observed Behavior

Verification process details are opaque. Patent-pending process prevents independent audit of accuracy methodology.

data_sourcing

MEDIUM
They Claim

600M+ verified contacts

Observed Behavior

Scale claim is unverifiable. Third-party data sources in supply chain are not disclosed to customers.

pending

UNKNOWN
They Claim

Real-time dynamic enrichment

Observed Behavior

Awaiting scanner verification to confirm runtime behavior of DealSignal integrations and any client-side data collection on customer websites.

Customer Impact

What This Means For You

Organizations using DealSignal face several tangible impacts. First, compliance exposure — data sourced through aggregation and automated crawling may not meet consent requirements in all jurisdictions, particularly under GDPR and emerging US state privacy laws. The GDPR flagging feature helps but does not eliminate this risk, especially if sales teams override the flags. Second, data quality dependency — once DealSignal is integrated into CRM workflows, the organization becomes dependent on DealSignal's accuracy guarantees. If the real-time verification fails or data decays between refreshes, downstream operations (email campaigns, SDR outreach, pipeline forecasting) are affected. Third, competitive intelligence risk — by enriching CRM data through DealSignal, organizations are sharing their target account lists and prospecting priorities with a third-party platform that serves multiple customers, potentially including competitors.
Recommended Actions

What To Do About It

Role-specific actions based on observed behavior

Recommended Actions for DealSignal

  • - Audit DealSignal's data processing agreement (DPA) to understand data retention, sharing, and sub-processor obligations before deployment. - Implement organizational controls to enforce GDPR/CCPA flag restrictions rather than leaving compliance decisions to individual users. - Request a data provenance report from DealSignal identifying the upstream sources for your enriched contacts, particularly for EU-region records. - Monitor CRM data flows to ensure DealSignal integrations are not creating unintended data sharing pathways with other connected tools. - Evaluate whether DealSignal's human researcher verification process involves manual lookups that could create additional privacy exposure for target contacts.

Negotiation Leverage

  • When negotiating with DealSignal, focus on data provenance transparency and contractual guarantees around accuracy. Request a written breakdown of their data supply chain — specifically which third-party sources contribute to their 600M+ database and what consent mechanisms those sources employ. DealSignal's accuracy guarantee is a key selling point; negotiate specific SLAs around data freshness, bounce rates, and correction timelines with financial remedies for non-compliance.
  • Key questions to ask: What percentage of your database is sourced from third-party providers vs. direct collection? How do you verify consent for contacts in GDPR jurisdictions beyond flagging? What happens to our target account data after it passes through your enrichment pipeline — is it used to improve recommendations for other customers? Ensure your contract includes data deletion obligations upon termination and restrictions on DealSignal using your enrichment queries to benefit competitors.
IOC Manifest

IOC Manifest

154 INDICATORS

Indicators of compromise across 4 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.

TRACK
*www.dealsignal.com/wp-includes/js/dist/url.js*
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*www.dealsignal.com/wp-includes/js/dist/vendor/wp-polyfill.js*
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*www.dealsignal.com/wp-includes/js/dist/i18n.js*
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*www.dealsignal.com/wp-includes/js/dist/hooks.js*
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*www.dealsignal.com/wp-includes/js/dist/api-fetch.js*
Data collection endpoint
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*www.dealsignal.com/wp-includes/js/jquery/ui/core.js*
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*www.dealsignal.com/wp-includes/js/jquery/jquery-migrate.js*
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*www.dealsignal.com/wp-content/plugins/ultimate-social-media-icons/js/shuffle/random-shuffle-min.js*
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*www.dealsignal.com/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.js*
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*www.dealsignal.com/wp-includes/js/dist/vendor/wp-polyfill-inert.js*
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*www.dealsignal.com/wp-includes/js/dist/vendor/regenerator-runtime.js*
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*www.dealsignal.com/wp-includes/js/jquery/jquery.js*
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*www.dealsignal.com/wp-content/plugins/ultimate-post/assets/js/ultp.js*
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*www.dealsignal.com/wp-content/plugins/ultimate-social-media-icons/js/shuffle/jquery.shuffle.js*
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*www.dealsignal.com/wp-content/plugins/ultimate-social-media-icons/js/shuffle/modernizr.custom.js*
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*www.dealsignal.com/wp-content/cache/min/1/wp-content/plugins/ultimate-social-media-icons/js/custom.js*
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*www.dealsignal.com/wp-content/cache/min/1/wp-content/themes/deal-signal/intercom.js*
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*www.dealsignal.com/wp-content/cache/min/1/wp-content/plugins/ajax-filter-posts/assets/frontend.js*
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*www.dealsignal.com/wp-includes/js/hoverIntent.js*
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*www.dealsignal.com/wp-content/cache/min/1/wp-content/plugins/megamenu/js/maxmegamenu.js*
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*www.dealsignal.com/wp-includes/js/imagesloaded.js*
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*www.dealsignal.com/wp-content/plugins/elementor/assets/lib/waypoints/waypoints.js*
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*www.dealsignal.com/wp-content/plugins/elementor-pro/assets/js/frontend.js*
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*www.dealsignal.com/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.js*
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*www.dealsignal.com/wp-content/plugins/elementor/assets/js/webpack.runtime.js*
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*www.dealsignal.com/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.js*
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*www.dealsignal.com/wp-content/plugins/elementor-pro/assets/js/elements-handlers.js*
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*www.dealsignal.com/wp-content/plugins/elementor/assets/js/frontend-modules.js*
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*www.dealsignal.com/wp-content/plugins/elementor/assets/js/frontend.js*
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*www.dealsignal.com/wp-content/plugins/elementor/assets/js/image-carousel.*.bundle.js*
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*www.dealsignal.com/wp-content/plugins/elementor/assets/js/text-editor.*.bundle.js*
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*www.dealsignal.com/wp-content/plugins/elementor-pro/assets/js/carousel.*.bundle.js*
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*www.dealsignal.com/wp-content/plugins/elementor/assets/lib/swiper/swiper.js*
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www.dealsignal.com/wp-includes/js/jquery/jquery.min.js
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www.dealsignal.com/wp-includes/js/jquery/jquery-migrate.min.js
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www.dealsignal.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js
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www.dealsignal.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js
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www.dealsignal.com/wp-includes/js/dist/vendor/wp-polyfill.min.js
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www.dealsignal.com/wp-includes/js/dist/hooks.min.js
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www.dealsignal.com/wp-includes/js/dist/i18n.min.js
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www.dealsignal.com/wp-includes/js/dist/url.min.js
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EXFIL
www.dealsignal.com/wp-includes/js/dist/api-fetch.min.js
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www.dealsignal.com/wp-content/plugins/ultimate-post/assets/js/ultp.min.js
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www.dealsignal.com/wp-includes/js/jquery/ui/core.min.js
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www.dealsignal.com/wp-content/plugins/ultimate-social-media-icons/js/shuffle/modernizr.custom.min.js
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www.dealsignal.com/wp-content/plugins/ultimate-social-media-icons/js/shuffle/jquery.shuffle.min.js
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www.dealsignal.com/wp-content/plugins/ultimate-social-media-icons/js/shuffle/random-shuffle-min.js
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www.dealsignal.com/wp-content/cache/min/1/wp-content/plugins/ultimate-social-media-icons/js/custom.js
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www.dealsignal.com/wp-content/cache/min/1/wp-content/themes/deal-signal/intercom.js
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www.dealsignal.com/wp-content/cache/min/1/wp-content/plugins/ajax-filter-posts/assets/frontend.js
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www.dealsignal.com/wp-includes/js/hoverIntent.min.js
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www.dealsignal.com/wp-content/cache/min/1/wp-content/plugins/megamenu/js/maxmegamenu.js
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www.dealsignal.com/wp-includes/js/imagesloaded.min.js
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www.dealsignal.com/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js
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www.dealsignal.com/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js
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www.dealsignal.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js
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www.dealsignal.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js
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www.dealsignal.com/wp-content/plugins/elementor/assets/lib/waypoints/waypoints.min.js
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www.dealsignal.com/wp-content/plugins/elementor/assets/js/frontend.min.js
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www.dealsignal.com/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js
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www.dealsignal.com/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js
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www.dealsignal.com/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js
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www.dealsignal.com/wp-content/plugins/elementor/assets/js/text-editor.2c35aafbe5bf0e127950.bundle.min.js
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www.dealsignal.com/wp-content/plugins/elementor/assets/js/image-carousel.4455c6362492d9067512.bundle.min.js
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www.dealsignal.com/wp-content/plugins/elementor-pro/assets/js/carousel.9b02b45d7826c1c48f33.bundle.min.js
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www.dealsignal.com/wp-content/plugins/elementor/assets/lib/swiper/swiper.min.js
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Ecosystem

Ecosystem & Supply Chain

DealSignal integrates directly with Salesforce and other major CRM platforms, positioning itself as a data health layer within existing sales technology stacks. The platform's CRM Data Health product continuously monitors and enriches records within Salesforce, creating a persistent data flow between DealSignal's database and customer CRM systems. The ecosystem risk extends through DealSignal's third-party data sourcing. The platform licenses data from undisclosed providers, creating a supply chain where contact information may pass through multiple intermediaries before reaching the end customer. Each hop in this chain adds opacity to data provenance. Organizations deploying DealSignal alongside other enrichment tools may create overlapping data flows that complicate consent management and increase the surface area for data quality issues.
Loads (1)
Evidence

Evidence Artifacts

Artifacts collected during analysis, available with evidence-tier access.

HAR Capture

Complete network capture with all requests and responses

IOC Manifest

154 detection signatures across scripts, domains, cookies, and network endpoints

Vendor Details