How This Briefing Works
This dossier opens with key findings, then maps the gap between what Effinity discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 1 sites
vendor fires before consent
Briefing
Effinity operates as a demand-side platform that combines programmatic advertising with deep behavioral surveillance. The platform captures visitor interactions including mouse patterns, scroll depth, and session replays to build retargeting audiences and inform real-time bidding decisions, creating direct competitor subsidization through shared DSP inventory.
What This Means For You
Customers visiting sites with Effinity face behavioral tracking designed explicitly for programmatic retargeting. Behavioral data including page views, interaction patterns, content engagement, and session replays are captured and processed to build retargeting audiences. These audiences are then available in shared DSP inventory where direct competitors can bid on your qualified visitors using Effinity-derived behavioral signals to inform their targeting strategies.
Risk Channel Breakdown
DSP attribution data creates 25% signal corruption as Effinity injects programmatic campaign metrics that pollute organic conversion measurement and distort channel performance analysis.
Programmatic audience syndication feeds visitor behavioral profiles to shared DSP inventory, creating 90% CAC subsidization as competitors bid on Effinity retargeting segments.
Expands attack surface
Session recording combined with consent bypass creates 100% legal tail risk through GDPR Article 6 violations and behavioral data processing for programmatic targeting without adequate consent.
Threat Indicators
Runtime-observed (BTI-C)
Evasion infrastructure, auditor bypass
Keystroke/mouse tracking
Full session replay
Ignoring CMP signals
Device identification
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed Effinity's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
5 for current users · 5 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →