How This Briefing Works
This dossier opens with key findings, then maps the gap between what G2 discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 120 sites
vendor fires before consent
Briefing
B2B review platform that identifies website visitors through cross-site tracking and identity resolution. Captures company/individual identifiers before consent to feed sales intelligence. Primary risk: combines consent violations with identity resolution creating GDPR Article 6/7 dual violation.
What This Means For You
Sales teams gain visitor intelligence but inherit identity resolution liability without consent. Marketing teams face GDPR dual violation: consent bypass PLUS unlawful processing of personal data. Compliance teams must defend visitor tracking on review platform (where users expect privacy) to regulators.
Risk Channel Breakdown
Distorts attribution data
Identity resolution enables visitor-to-company/individual mapping, feeding competitive intelligence to sales teams. Cross-site tracking reveals which prospects research competitors, creating strategic intelligence leak.
Expands attack surface
Loads identity resolution infrastructure before consent banner interaction, then processes personal data without legal basis. Creates strict liability under GDPR Article 7 plus Article 6 unlawful processing violation.
Threat Indicators
Runtime-observed (BTI-C)
Identity stitching
Ignoring CMP signals
PII deanonymization
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed G2's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
3 for current users · 3 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
googletagmanager, googleanalytics4, doubleclick…
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →