Executive Summary
IntentData.io, operated by Consilium Global Business Advisors, LLC, provides "contact-level" B2B intent data that identifies individual prospects by name, email, phone, and company - a form of identity resolution marketed as analytics. Their own website deploys 5+ pre-consent tracking vendors (DoubleClick, Google Ads, GA4, HubSpot, Meta Pixel) while claiming GDPR compliance and honoring Do Not Track signals. The gap between their compliance claims and observed 5.9% pre-consent tracking rate represents a material disclosure deficiency.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
As an intent data provider, IntentData corrupts measurement by adding their contact-level data to your CRM/MAP, potentially polluting attribution with questionable consent provenance. Their data sourcing method (mining the open web for contact information) creates uncertain data quality chains.
Signal Corruption
IntentData explicitly sells demand signals - they identify who is researching topics at the individual contact level. Using their service means your prospect intent signals may be sold to competitors subscribing to the same topics.
Legal Tail Risk
Loading 5+ third-party tracking scripts pre-consent on their own site demonstrates poor security hygiene. Their data collection methodology (web mining for contact details) creates potential legal exposure for customers who use the data.
GTM Attack Surface
Claims GDPR compliance and DNT honoring while demonstrating 5.9% pre-consent tracking. No subprocessor list despite clear third-party data sharing with Google, Meta, HubSpot. Marketing claims contact-level PII collection while privacy policy frames as analytics.