Executive Summary
Intentsify is a B2B intent data provider operating large-scale identity resolution infrastructure with 382 million contact records, 5 billion MAIDs, and 203 million IP addresses. Despite marketing as an "ethical" data platform with SOC2/GDPR/CCPA compliance claims, runtime scans reveal 80% pre-consent tracking on their own website with 6 surveillance vendors loading before consent. Their consumer privacy policy explicitly states they sell personal information, contradicting their privacy-first positioning. The platform enables person-level tracking disguised as aggregate "intent signals."
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
Intentsify corrupts measurement by providing identity-resolved data that appears to be aggregate intent signals. When customers use Intentsify data, they unknowingly benefit from person-level surveillance that may have been collected without proper consent, creating attribution data built on legally questionable foundations.
Signal Corruption
As a data broker with 382M contacts and explicit admission of selling personal information, Intentsify enables demand signal leakage. Intent data collected from one customer's target accounts can inform competitor targeting. The multi-tenant data model means your research signals may strengthen competitor campaigns.
Legal Tail Risk
Intentsify's Identity Graph creates significant attack surface through its network of 21+ third-party vendors loading on their website, cross-device tracking via MAIDs, and IP-to-company resolution. This infrastructure represents both a privacy liability for customers and a potential breach vector for any organization in their data supply chain.
GTM Attack Surface
Critical consent divergence exists: Intentsify claims GDPR/CCPA compliance while operating with 80% pre-consent tracking. Their consumer policy admits selling data while their website policy claims they don't. This creates vicarious liability for customers who rely on Intentsify's compliance representations to justify their own data practices.