How This Briefing Works
This dossier opens with key findings, then maps the gap between what Kevel discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 1 sites
vendor fires before consent
Briefing
Demand-side platform executing cross-domain identity synchronization (C08) and pre-consent tracking (C09). Cross-domain sync enables identity persistence across advertising contexts while consent bypass creates regulatory violations.
What This Means For You
Publishers using Kevel inherit cross-domain tracking and consent-timing liability. Privacy audits revealing identity synchronization and pre-consent execution create dual compliance exposures. Ad targeting built on non-consented cross-domain data produces legally questionable monetization.
Risk Channel Breakdown
Distorts attribution data
C08 cross-domain sync coordinates identity across ad placements and properties
Expands attack surface
C09 consent bypass - ad decisioning begins before consent capture completes
Threat Indicators
Runtime-observed (BTI-C)
Identity stitching
Ignoring CMP signals
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed Kevel's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
4 for current users · 4 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →