How This Briefing Works
This dossier opens with key findings, then maps the gap between what Madington discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 1 sites
vendor fires before consent
Briefing
Advertising technology embedding behavioral tracking capabilities. Behavioral capture (C06) and consent bypass (C09) create surveillance beyond standard ad metrics for enhanced targeting intelligence.
What This Means For You
Publishers and advertisers using Madington inherit behavioral surveillance liability. Biometric tracking in advertising context creates consent and disclosure requirements beyond basic ad serving. Pre-consent execution compounds compliance exposure. Ad intelligence derived from non-consented behavioral surveillance produces legally questionable insights.
Risk Channel Breakdown
Distorts attribution data
C06 behavioral biometrics fingerprint ad viewers for persistent tracking
Expands attack surface
C09 consent bypass - advertising surveillance begins before consent capture
Threat Indicators
Runtime-observed (BTI-C)
Keystroke/mouse tracking
Ignoring CMP signals
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed Madington's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
4 for current users · 4 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →