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MadKudu

MadKudu is a predictive lead scoring and revenue intelligence platform, now owned by HG Insights, that deploys a JavaScript tag on customer websites to capture visitor IP addresses, emails, location data, and cookies. It aggregates behavioral, firmographic, and product-usage signals from multiple upstream sources (Segment, Amplitude, Mixpanel, data warehouses) into scoring models that classify visitors as sales-ready. The core risk is signal aggregation without visitor awareness -- website visitors are scored, qualified, and routed into retargeting campaigns based on behavioral fingerprints they never consented to build.

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Full MadKudu Threat Intelligence Report

Everything BLACKOUT observed, analyzed, and documented — key findings, disclosure gaps, customer impact, negotiation leverage, runtime detections, IOC manifest, and role-specific action plans.

Security
  • Full BTI threat code breakdown with severity ratings
  • Network patterns, beacon endpoints, and IOC manifest
  • Supply chain dependencies and attack surface mapping
Legal
  • Regulation-specific violation mapping (GDPR, CCPA, ePrivacy)
  • Side-by-side claim vs observed behavior with evidence
  • Documented violations for contract renegotiation
Privacy
  • Pre-consent data collection evidence with timestamps
  • Cookie and storage key inventory with purposes
  • Undisclosed subprocessors and data recipients
Procurement
  • Evidence-backed talking points for vendor meetings
  • Contractual obligation gaps you can act on
  • Role-specific action plans for existing users and evaluators
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