All Vendors
data_enrichment

Mixrank

Data enrichment platform with session recording, behavioral biometrics, and pre-consent visitor profiling.

74 IOCs1 detections100% pre-consent1 sites
70
Vendor Risk Score

How This Briefing Works

This report opens with key findings, then maps the gaps between what Mixrank discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.

Key Findings

Key Findings

1 detection across 1 site100% pre-consent activity
CRITICAL

Pre-Consent Activity

Mixrank was observed loading and executing before user consent was obtained on 100% of sites where it was detected.

GDPRePrivacy
Disclosure Gaps

Claims vs. Observed Behavior

1 gaps

disclosure

CRITICAL
They Claim

“Pending claims extraction”

Observed Behavior

High Broker (50) and Counselor (70) scores indicate significant competitive data exposure and consent violations. Privacy policy likely omits disclosure of competitive intelligence database inclusion.

Customer Impact

What This Means For You

Sales intelligence and competitive analysis workflows depend on MixRank enrichment data. Removal eliminates technographic signals and visitor intent indicators. However, retention creates competitive risk: visitor behavior data accessible to competitors via MixRank platform, regulatory exposure for consent violations, potential data breach if enrichment databases are compromised.
Recommended Actions

What To Do About It

Role-specific actions based on observed behavior

If You Use Mixrank

  • →Implement consent gate before MixRank scripts activate
  • →Audit Data Processing Agreement for competitive intelligence database inclusion terms
  • →GDPR Article 9 compliance review for behavioral biometric processing
  • →Privacy policy disclosure review for session recording and data enrichment practices

If You're Evaluating Mixrank

  • →Defer all MixRank scripts until post-consent confirmation
  • →Demand contractual prohibition on competitor access to your visitor data
  • →Assess first-party visitor intelligence alternatives without cross-customer data pooling
  • →Require vendor attestation on biometric data processing lawfulness

Negotiation Leverage

  • →MixRank contract permits inclusion of your visitor data in competitive intelligence database - demand opt-out and data isolation
  • →Session recordings and behavioral profiles may be retained indefinitely for platform improvement - negotiate strict retention limits
  • →Confirm whether competitors using MixRank can access insights derived from your visitor traffic
  • →Request evidence of GDPR Article 9 lawful basis documentation for biometric processing
  • →Demand technical controls preventing cross-customer visitor profile correlation
Runtime Detections

Runtime Detections

3 BTI-C CODES

BLACKOUT observed this vendor's JavaScript executing in a live browser and classified each hostile behavior using our BTI-C (Behavioral Threat Intelligence — Capability) taxonomy. These are not theoretical risks — each code below was triggered by something we watched this vendor's code actually do.

BTI-C06Behavioral Biometrics

Keystroke/mouse tracking

BTI-C07Session Recording

Full session replay

BTI-C09Consent Bypass

Ignoring CMP signals

IOC Manifest

IOC Manifest

72 INDICATORS

Indicators of compromise across 3 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.

TRACK
*z.mixrank.com/cdn-cgi/zaraz/i.js*
Tracking script
TRACK
*mixrank.com/wp-content/cache/minify/818c0.js*
Tracking script
TRACK
*mixrank.com/wp-content/cache/minify/c*.js*
Tracking script
TRACK
*mixrank.com/wp-content/cache/minify/a1f7c.js*
Tracking script
TRACK
*mixrank.com/wp-content/cache/minify/dedf1.js*
Tracking script
TRACK
*z.mixrank.com/cdn-cgi/zaraz/s.js*
Tracking script
TRACK
*mixrank.com/wp-includes/js/wp-emoji-release.js*
Tracking script
TRACK
mixrank.com/wp-content/cache/minify/818c0.js
Auto-extracted from scan
TRACK
mixrank.com/wp-content/cache/minify/dedf1.js
Auto-extracted from scan
TRACK
z.mixrank.com/cdn-cgi/zaraz/i.js
Auto-extracted from scan
TRACK
mixrank.com/wp-content/cache/minify/a1f7c.js
Auto-extracted from scan
TRACK
mixrank.com/wp-content/cache/minify/c7426.js
Auto-extracted from scan
TRACK
z.mixrank.com/cdn-cgi/zaraz/s.js
Auto-extracted from scan
TRACK
mixrank.com/wp-includes/js/wp-emoji-release.min.js
Auto-extracted from scan
Ecosystem

Ecosystem & Supply Chain

MixRank integrates with sales intelligence platforms, CRM systems, and competitive analysis tools. Visitor data enriches industry benchmarking databases. Session recordings may be analyzed by machine learning models shared across MixRank customer base.
Evidence

Evidence Artifacts

Artifacts collected during analysis, available with evidence-tier access.

HAR Capture

Complete network capture with all requests and responses

IOC Manifest

74 detection signatures across scripts, domains, cookies, and network endpoints

Vendor Details