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Pocus

Visitor deanonymization platform with session recording, pre-consent identity resolution, and company-level visitor tracking.

22 IOCs2 detections50% pre-consent2 sites
70
Vendor Risk Score

How This Briefing Works

This report opens with key findings, then maps the gaps between what Pocus discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.

Key Findings

Key Findings

2 detections across 2 sites50% pre-consent activity
CRITICAL

Pre-Consent Activity

Pocus was observed loading and executing before user consent was obtained on 50% of sites where it was detected.

GDPRePrivacy
Disclosure Gaps

Claims vs. Observed Behavior

1 gaps

disclosure

CRITICAL
They Claim

Pending claims extraction

Observed Behavior

High Broker (65) and Counselor (80) scores indicate significant undisclosed identity sharing and consent violations. Privacy policy likely omits IP-to-company matching, session recording, and cross-site visitor tracking.

Customer Impact

What This Means For You

Sales loses real-time account intelligence if Pocus is removed. Product-led sales workflows degrade without visitor-to-account linkage. Revenue team cannot prioritize accounts based on product usage signals. However, retention creates exposure: regulatory complaints for unlawful identity processing, session recording potentially capturing sensitive product usage data, reputational harm if visitor surveillance practices become public.
Recommended Actions

What To Do About It

Role-specific actions based on observed behavior

If You Use Pocus

  • Implement consent gate before Pocus identity resolution activates
  • Audit session recording scope to confirm product usage data handling compliance
  • Review Data Processing Agreement for identity graph sharing with third parties
  • Confirm privacy policy discloses IP-based company identification and session recording

If You're Evaluating Pocus

  • Defer Pocus scripts until post-consent confirmation
  • Require vendor attestation on GDPR Article 6 lawful basis for identity processing
  • Assess first-party product-led growth signals using authenticated user data instead of anonymous tracking
  • Implement visitor anonymization controls for non-consenting users

Negotiation Leverage

  • Pocus contract likely permits identity data sharing across customer base for signal quality improvement - demand explicit prohibition and customer data isolation
  • Identity graphs and session recordings may persist visitor records indefinitely - negotiate retention limits aligned to sales cycle length
  • Confirm Pocus honors GDPR deletion requests and purges visitor records from identity graphs and session databases
  • Request disclosure of all firmographic data sources and third-party enrichment partners used for visitor matching
Runtime Detections

Runtime Detections

3 BTI-C CODES

BLACKOUT observed this vendor's JavaScript executing in a live browser and classified each hostile behavior using our BTI-C (Behavioral Threat Intelligence — Capability) taxonomy. These are not theoretical risks — each code below was triggered by something we watched this vendor's code actually do.

BTI-C07Session Recording

Full session replay

BTI-C09Consent Bypass

Ignoring CMP signals

BTI-C14Identity Resolution

PII deanonymization

IOC Manifest

IOC Manifest

18 INDICATORS

Indicators of compromise across 5 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.

EXFIL
*api.pocus.com/pocus-track/*-061d-*-837e-*.js*
Data collection endpoint
EXFIL
api.pocus.com/pocus-track/
Data collection endpoint
TRACK
pocustrack.com
Tracking script
EXFIL
api.pocus.com/pocus-track/77449ebe-061d-4071-837e-e07b54f00ee2.js
Auto-extracted from scan
Ecosystem

Ecosystem & Supply Chain

Pocus integrates with CRM systems, data warehouses, and product analytics platforms. Deanonymized visitor data feeds sales intelligence dashboards and product-led growth scoring models. Often deployed with complementary intent signals that benefit from shared identity graphs and session data.
Loads (2)
Evidence

Evidence Artifacts

Artifacts collected during analysis, available with evidence-tier access.

HAR Capture

Complete network capture with all requests and responses

IOC Manifest

22 detection signatures across scripts, domains, cookies, and network endpoints

Vendor Details