Executive Summary
Quantum Metric is a $1B+ digital analytics unicorn providing session replay, heatmaps, and customer journey analytics to enterprise clients including Lululemon, Korean Air, and Western Union. Despite maintaining SOC2+HITRUST attestation and ISO 27001 certification with explicit GDPR/CCPA compliance claims, their own website demonstrates 100% pre-consent tracking with 12 vendors loading before consent including DoubleClick, MetaPixel, and LinkedIn. The company discloses only Google LLC as a subprocessor while deploying 27+ third-party vendors including identity resolution platforms (ZoomInfo, Clay, CommonRoom) and programmatic advertising networks. This gap between compliance marketing and operational reality represents significant reputational and regulatory risk for their enterprise customers.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
Quantum Metric captures session replay data and behavioral analytics that could corrupt first-party measurement when combined with undisclosed third-party data enrichment. Visitor behavior data flows to ZoomInfo, Clay, and CommonRoom for identity resolution, creating shadow attribution that enterprises cannot audit.
Signal Corruption
Deploying HubSpot, ZoomInfo, Clay, CommonRoom, and LinkedIn on their own site means visitor intent signals from enterprise prospects evaluating Quantum Metric are being syndicated to their own sales intelligence stack and potentially to competitor-accessible data brokers. Demand signals leak before consent is obtained.
Legal Tail Risk
27 third-party scripts create substantial attack surface. Pre-consent loading of trackers means any compromise of DoubleClick, MetaPixel, or other vendors could affect visitors before they have any opportunity to decline. Session replay technology inherently captures sensitive user interactions.
GTM Attack Surface
100% pre-consent rate directly contradicts GDPR lawful basis requirements. CookieYes CMP is deployed but 12 vendors fire before consent dialog. Enterprise customers relying on Quantum Metric compliance certifications for their own audits face material misrepresentation risk. The gap between public compliance claims and runtime behavior is audit-ready evidence.