How This Briefing Works
This dossier opens with key findings, then maps the gap between what Realytics discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 1 sites
vendor fires before consent
Briefing
Analytics vendor providing TV-to-digital attribution. Deploys comprehensive tracking: behavioral biometrics, session recording, cross-domain sync, consent bypass, and tag manager infrastructure. Oracle risk from probabilistic TV modeling combines with Broker exposure via cross-device data synchronization.
What This Means For You
Marketing teams gain TV attribution corrupted by probabilistic modeling (Oracle). Cross-device sync exposes visitor behavior to TV ecosystem including media competitors (Broker). Consent bypass across five threat codes creates maximum regulatory risk (Counselor). RevOps faces measurement decisions based on synthetic attribution.
Risk Channel Breakdown
TV attribution models inject synthetic conversion paths, corrupting ROI measurement and distorting media investment decisions
Cross-device synchronization exposes visitor behavior to TV measurement ecosystem potentially including media competitors
Expands attack surface
Activates comprehensive tracking before consent to enable TV-digital matching
Threat Indicators
Runtime-observed (BTI-C)
Keystroke/mouse tracking
Full session replay
Identity stitching
Ignoring CMP signals
Container/loader (neutral)
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed Realytics's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
4 for current users · 4 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →