How This Briefing Works
This dossier opens with key findings, then maps the gap between what Relevant Digital discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 1 sites
vendor fires before consent
Briefing
Relevant Digital operates as a demand-side platform enabling programmatic advertising across display, video, and native inventory. The platform uses behavioral signals and audience data to optimize campaign targeting and bid decisions. Deployment reveals behavioral biometrics, cross-domain identity synchronization, tag injection capabilities, and consent bypass mechanisms that create detailed visitor profiles for programmatic targeting.
What This Means For You
Advertising teams face three core risks: (1) Campaign attribution becomes distorted by audience misclassification and cross-site tracking, making media efficiency metrics unreliable for budget optimization. (2) Complete campaign visibility including targeting strategy, creative performance, and bid behavior flows to Relevant Digital infrastructure, potentially exposing competitive intelligence. (3) Legal exposure from cross-domain tracking and tag injection creates GDPR/CCPA liability that compliance teams cannot mitigate while maintaining programmatic campaign effectiveness.
Risk Channel Breakdown
Relevant Digital generates audience classifications and behavioral targeting signals that influence campaign performance metrics (40% signal corruption). These signals can distort attribution by misclassifying audience intent or over-crediting programmatic touches in conversion paths.
The platform observes complete programmatic campaign data including audience targeting, bid strategies, and creative performance (100% CAC subsidization). This intelligence reveals advertising strategy, budget allocation, and competitive positioning to vendor infrastructure.
Expands attack surface
Cross-domain tracking with tag injection creates complete GDPR/CCPA exposure (100% legal tail risk). The vendor processes detailed visitor behavioral data across publisher properties with dynamic tracking capabilities, leaving advertisers liable for privacy violations.
Threat Indicators
Runtime-observed (BTI-C)
Evasion infrastructure, auditor bypass
Keystroke/mouse tracking
Identity stitching
Ignoring CMP signals
Device identification
Container/loader (neutral)
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed Relevant Digital's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
5 for current users · 5 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →