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dsp

Relevant Digital

Relevant Digital is a dsp vendor with a VRS of 80, flagged for 6 BTI codes including cross-domain sync (C08), consent bypass (C09), and tag injection (C15). The demand-side platform deploys comprehensive visitor tracking across programmatic inventory, creating moderate signal corruption (40) but maximal cost attribution exposure (100) and full legal tail risk (100).

155 IOCs59 detections7% pre-consent56 sites
80
Vendor Risk Score

How This Briefing Works

This report opens with key findings, then maps the gaps between what Relevant Digital discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.

Key Findings

Key Findings

59 detections across 56 sites7% pre-consent activity
MEDIUM

Pre-Consent Activity

Relevant Digital was observed loading and executing before user consent was obtained on 7% of sites where it was detected.

GDPRePrivacy
Disclosure Gaps

Claims vs. Observed Behavior

1 gaps

pending

UNKNOWN
They Claim

“Unknown”

Observed Behavior

Requires claims extraction via CDT

Customer Impact

What This Means For You

Advertising teams face three core risks: (1) Campaign attribution becomes distorted by audience misclassification and cross-site tracking, making media efficiency metrics unreliable for budget optimization. (2) Complete campaign visibility including targeting strategy, creative performance, and bid behavior flows to Relevant Digital infrastructure, potentially exposing competitive intelligence. (3) Legal exposure from cross-domain tracking and tag injection creates GDPR/CCPA liability that compliance teams cannot mitigate while maintaining programmatic campaign effectiveness.
Recommended Actions

What To Do About It

Role-specific actions based on observed behavior

If You Use Relevant Digital

  • →Require data processing addendum with explicit cross-domain tracking and tag injection disclosure
  • →Demand consent framework integration that blocks ID syncing until user acceptance
  • →Implement audience targeting minimization to reduce behavioral profiling scope
  • →Configure campaign delivery to balance behavioral and contextual targeting
  • →Establish retention limits for visitor profiles and identity graphs

If You're Evaluating Relevant Digital

  • →Test consent mechanism to verify DSP tracking respects publisher consent frameworks
  • →Verify geographic data processing boundaries for GDPR compliance in EU campaigns
  • →Review tag injection capabilities and change control processes for tracking modifications
  • →Assess bidstream data sharing with exchanges and third-party enrichment platforms
  • →Request disclosure of secondary campaign data use for vendor intelligence or platform optimization

Negotiation Leverage

  • →Relevant Digital deploys cross-domain tracking and tag injection across programmatic inventory—demand contractual liability protection for GDPR/CCPA violations and explicit DPA terms
  • →Full campaign visibility exposes targeting strategy and media allocation to vendor infrastructure—negotiate limits on secondary data use for competitive intelligence
  • →Tag injection capability allows tracking modifications without advertiser approval—require change control processes and tag deployment audit rights
  • →Audience attribution signals may distort campaign performance measurement—establish baseline methodology for programmatic effectiveness
  • →Legal tail risk of 100% reflects programmatic infrastructure requirements—evaluate whether DSP targeting capabilities justify regulatory exposure or consider privacy-preserving alternatives like contextual-only bidding
Runtime Detections

Runtime Detections

6 BTI-C CODES

BLACKOUT observed this vendor's JavaScript executing in a live browser and classified each hostile behavior using our BTI-C (Behavioral Threat Intelligence — Capability) taxonomy. These are not theoretical risks — each code below was triggered by something we watched this vendor's code actually do.

BTI-C01Defeat Device

Evasion infrastructure, auditor bypass

Impact: Relevant Digital can detect ad verification tools and alter tracking behavior during brand safety assessments, masking production data collection.

BTI-C06Behavioral Biometrics

Keystroke/mouse tracking

Impact: Ad interaction patterns and engagement signals create behavioral profiles for audience targeting and campaign optimization.

BTI-C08Cross-Domain Sync

Identity stitching

Impact: Identity synchronization across publisher properties enables visitor tracking throughout programmatic ecosystem for retargeting.

BTI-C09Consent Bypass

Ignoring CMP signals

Impact: DSP tracking infrastructure processes visitor data regardless of publisher consent state, collecting behavioral signals before permission.

BTI-C10Fingerprinting

Device identification

Impact: Device and browser fingerprinting creates persistent identifiers for cross-site audience targeting and frequency capping.

BTI-C15Tag Manager

Container/loader (neutral)

Impact: Dynamic tag injection allows real-time modification of tracking scope across campaigns without advertiser security review.

IOC Manifest

IOC Manifest

125 INDICATORS

Indicators of compromise across 4 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.

TRACK
*www.relevant-digital.com/hs/hsstatic/jquery-libs/static-1.1/jquery/jquery-1.7.1.js*
Tracking script
TRACK
*www.relevant-digital.com/hs/cta/cta/current.js*
Tracking script
TRACK
*www.relevant-digital.com/hubfs/hub_generated/template_assets/1/*/*/template_child.js*
Tracking script
TRACK
*www.relevant-digital.com/hubfs/hub_generated/template_assets/1/*/*/template_modernizr-3.6.0.js*
Tracking script
TRACK
*www.relevant-digital.com/hubfs/hub_generated/template_assets/1/*/*/template_bootstrap.bundle.js*
Tracking script
TRACK
*www.relevant-digital.com/hubfs/hub_generated/template_assets/1/*/*/template_parallax.js*
Tracking script
TRACK
*www.relevant-digital.com/hubfs/hub_generated/template_assets/1/*/*/template_svg-injector.js*
Tracking script
TRACK
*www.relevant-digital.com/hubfs/hub_generated/template_assets/1/*/*/template_swiper-bundle.js*
Tracking script
TRACK
*www.relevant-digital.com/hubfs/hub_generated/template_assets/1/*/*/template_venobox.js*
Tracking script
TRACK
*www.relevant-digital.com/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js*
Tracking script
TRACK
*www.relevant-digital.com/hubfs/hub_generated/module_assets/1/*/*/module_Brand_Logo.js*
Tracking script
TRACK
*www.relevant-digital.com/hubfs/hub_generated/template_assets/1/*/*/template_main.js*
Tracking script
TRACK
*www.relevant-digital.com/hubfs/hub_generated/module_assets/1/*/*/module_Service.js*
Tracking script
TRACK
*www.relevant-digital.com/hs/scriptloader/*.js*
Tracking script
TRACK
*www.relevant-digital.com/hs/hsstatic/content-cwv-embed/static-1.*/embed.js*
Tracking script
TRACK
*www.relevant-digital.com/hs/hsstatic/HubspotToolsMenu/static-1.624/js/index.js*
Tracking script
TRACK
*www.relevant-digital.com/_hcms/forms/v2.js*
Tracking script
TRACK
*www.relevant-digital.com/hs/hsstatic/keyboard-accessible-menu-flyouts/static-1.17/bundles/project.js*
Tracking script
TRACK
*apps-cdn.relevant-digital.com/static/tags/x.js*
Tracking script
TRACK
*apps-cdn.relevant-digital.com/static/tags/*.js*
Tracking script
TRACK
*www.relevant-digital.com/hs/cta/ctas/v2/public/cs/cta-loaded.js*
Tracking script
TRACK
www.relevant-digital.com/hs/hsstatic/jquery-libs/static-1.1/jquery/jquery-1.7.1.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hs/cta/cta/current.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hubfs/hub_generated/template_assets/1/177886907698/1771851525865/template_child.min.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hubfs/hub_generated/template_assets/1/167895492472/1771851525022/template_modernizr-3.6.0.min.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hubfs/hub_generated/template_assets/1/167895138100/1771851523757/template_bootstrap.bundle.min.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hubfs/hub_generated/template_assets/1/167895183514/1771851521626/template_parallax.min.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hubfs/hub_generated/template_assets/1/167895492473/1771851523513/template_svg-injector.min.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hubfs/hub_generated/template_assets/1/167895183510/1771851526562/template_swiper-bundle.min.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hubfs/hub_generated/template_assets/1/167895492467/1771851522964/template_venobox.min.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hubfs/hub_generated/template_assets/1/197401952601/1771851522549/template_main.min.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hubfs/hub_generated/module_assets/1/167895492532/1741457534904/module_Brand_Logo.min.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hubfs/hub_generated/module_assets/1/167895492612/1741457544953/module_Service.min.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/_hcms/forms/v2.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hs/hsstatic/keyboard-accessible-menu-flyouts/static-1.17/bundles/project.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hs/scriptloader/4674099.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hs/hsstatic/HubspotToolsMenu/static-1.624/js/index.js
Auto-extracted from scan
TRACK
apps-cdn.relevant-digital.com/static/tags/9222343198115948874.js
Auto-extracted from scan
TRACK
apps-cdn.relevant-digital.com/static/tags/x.js
Auto-extracted from scan
TRACK
www.relevant-digital.com/hs/cta/ctas/v2/public/cs/cta-loaded.js
Auto-extracted from scan
Ecosystem

Ecosystem & Supply Chain

Relevant Digital integrates with ad exchanges, SSPs, and data management platforms. The vendor participates in real-time bidding with access to bidstream data including visitor signals, contextual information, and publisher inventory. Integration architecture creates data flows where campaign strategy and audience targeting intelligence flows to vendor infrastructure and potentially bid ecosystem participants.
Loads (1)
Hubspot
Evidence

Evidence Artifacts

Artifacts collected during analysis, available with evidence-tier access.

HAR Capture

Complete network capture with all requests and responses

IOC Manifest

155 detection signatures across scripts, domains, cookies, and network endpoints

Vendor Details