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attribution

Rockerbox

Multi-touch attribution platform with aggressive device fingerprinting and cross-site tracking. High CAC subsidization risk through demand signal leakage.

95 IOCs observed1 detections100% pre-consent1 sites
80
Vendor Risk Score
Tier: HOSTILE
Observation Coverage

BLACKOUT observes runtime behavior in the browser. This dossier reflects browser-side execution, which is one of five vendor data-egress classes. Server-to-server transfers, backend integrations, and offline data flows are outside this observation boundary.

BLACKOUT observes runtime behavior and cites the regulations that address that behavior pattern. Legal determinations are the customer's counsel's call.

How This Briefing Works

This dossier opens with key findings, then maps the gap between what Rockerbox discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.

Key Findings

At a Glance

Detections
1

across 1 sites

Pre-Consent Rate
100%

vendor fires before consent

Disclosure Gaps
1

Summary

Briefing

Rockerbox provides marketing attribution through persistent visitor tracking across domains and sessions. Detected BTI codes indicate consent bypass (C09), fingerprinting (C10), cross-domain synchronization (C08), and defeat device behavior (C01) that may compromise marketing measurement accuracy while feeding competitive intelligence networks.

Customer Impact

What This Means For You

Marketing teams rely on attribution data for budget allocation. If Rockerbox tracking is blocked by 40%+ of visitors, your attribution model systematically undervalues top-of-funnel channels. Meanwhile, your prospect behavior trains competitors' models through shared attribution network.

Collapse Engine

Risk Channel Breakdown

Oracle
Truth Collapse
40

Attribution models rely on fingerprinting and cross-domain tracking that may be blocked by privacy controls, creating incomplete conversion paths and distorted ROI calculations.

Broker
Control Collapse
80

Multi-touch attribution requires sharing visitor behavior with attribution network. Your prospect interactions become training data for competitors using same platform.

Reaper
Safety Collapse
0

Expands attack surface

Counselor
Legitimacy Collapse
85

Consent bypass patterns and aggressive fingerprinting create regulatory exposure under GDPR/CCPA. Cross-domain tracking without explicit consent violates most privacy frameworks.

BTI Codes

Threat Indicators

Runtime-observed (BTI-C)

BTI-C01
Defeat Device

Evasion infrastructure, auditor bypass

BTI-C08
Cross-Domain Sync

Identity stitching

BTI-C09
Consent Bypass

Ignoring CMP signals

BTI-C10
Fingerprinting

Device identification

3
BTI Consequences Identified

Per-code narrative explanations of what each detected behavior means for your organization

Available in VIDB Subscription

Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →

Disclosure Gaps

Claims vs. Reality

1
Gaps Observed

BLACKOUT analyzed Rockerbox's public claims against observed runtime behavior and identified 1 contradiction.

Available in VIDB Subscription

Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →

Recommended Actions

What To Do

Recommended Actions
7

4 for current users · 3 for evaluators

Negotiation Leverage
4

contractual leverage points

Available in VIDB Subscription

Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →

Ecosystem

Supply Chain & Pairings

Available in VIDB Subscription

Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →

Profile: rockerboxFirst Seen: 2026-01-22Last Updated: 2026-01-22