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RollWorks

RollWorks (now branded AdRoll ABM, owned by NextRoll) is an account-based advertising platform that deploys a tracking pixel on customer websites to identify companies, build behavioral profiles, and retarget visitors across ad networks. NextRoll operates a cross-device identity graph built from hashed emails and persistent identifiers, enabling visitor tracking that survives cookie deletion. The platform explicitly markets itself as capable of reaching visitors who block ads or reject cookies via server-side tracking, directly circumventing user-expressed privacy preferences.

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Intelligence Briefing

Full RollWorks Threat Intelligence Report

Everything BLACKOUT observed, analyzed, and documented — key findings, disclosure gaps, customer impact, negotiation leverage, runtime detections, IOC manifest, and role-specific action plans.

Security
  • Full BTI threat code breakdown with severity ratings
  • Network patterns, beacon endpoints, and IOC manifest
  • Supply chain dependencies and attack surface mapping
Legal
  • Regulation-specific violation mapping (GDPR, CCPA, ePrivacy)
  • Side-by-side claim vs observed behavior with evidence
  • Documented violations for contract renegotiation
Privacy
  • Pre-consent data collection evidence with timestamps
  • Cookie and storage key inventory with purposes
  • Undisclosed subprocessors and data recipients
Procurement
  • Evidence-backed talking points for vendor meetings
  • Contractual obligation gaps you can act on
  • Role-specific action plans for existing users and evaluators
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