How This Briefing Works
This dossier opens with key findings, then maps the gap between what Sojern discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 1 sites
vendor fires before consent
Briefing
Sojern operates as a travel industry DSP deploying session recording, consent bypass, identity resolution, and tag manager capabilities across hospitality/travel properties. Oracle impact stems from session replay capture. Broker impact reflects identity resolution enabling cross-property demand signal correlation. Counselor impact derives from tag manager initialization ahead of consent. Reaper impact minimal despite tag infrastructure.
What This Means For You
Hotels and airlines using Sojern face session recording liability exposing guest PII and payment flows. Identity resolution creates persistent profiles linking travel searches across competitive properties. Tag manager enables Sojern to add tracking partners without customer awareness or consent.
Risk Channel Breakdown
Distorts attribution data
Identity resolution links anonymous visitors across hotel/airline properties, creating travel intent signal databases sold to competitors.
Expands attack surface
Tag manager infrastructure activates session recording and identity resolution before consent collection completes.
Threat Indicators
Runtime-observed (BTI-C)
Full session replay
Ignoring CMP signals
PII deanonymization
Container/loader (neutral)
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed Sojern's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
3 for current users · 3 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →