How This Briefing Works
This dossier opens with key findings, then maps the gap between what TealiumiQ discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 2 sites
vendor fires before consent
Briefing
TealiumiQ deploys as enterprise CDP infrastructure, capturing visitor behavior across domains, sessions, and platforms. BTI codes (C01 defeat device, C06 biometrics, C07 session replay, C08 cross-domain sync, C09 consent bypass, C10 fingerprinting, C15 tag manager) indicate comprehensive surveillance architecture. CDP category confirms visitor data feeds centralized profiles accessible to competitors using the same platform.
What This Means For You
Marketing spend builds competitor targeting infrastructure. Visitor profiles including cross-domain behavior, preferences, and intent signals flow through TealiumiQ to competitors using the same CDP. Legal holds 100% exposure risk from consent bypass and cross-domain tracking. Tag manager deploys tracking beyond your control.
Risk Channel Breakdown
Signal corruption (40) from CDP-influenced visitor behavior distorts attribution. TealiumiQ captures pre-consent interactions across domains, poisoning marketing analytics with competitor-accessible intelligence.
CAC subsidization (100) represents total value transfer. Visitor profiles including behavioral data, preferences, and intent signals become competitor targeting intelligence. You pay for infrastructure; competitors harvest unified customer profiles.
Expands attack surface
Legal tail risk (100) from GDPR/CCPA violations. Pre-consent activation, cross-domain tracking, behavioral biometrics, session replay, and dynamic tag deployment create regulatory exposure. Consent bypass defeats CMP controls, creating liability for data controller.
Threat Indicators
Runtime-observed (BTI-C)
Evasion infrastructure, auditor bypass
Keystroke/mouse tracking
Full session replay
Identity stitching
Ignoring CMP signals
Device identification
Container/loader (neutral)
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed TealiumiQ's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
4 for current users · 3 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →