How This Briefing Works
This report opens with key findings, then maps the gaps between what Trafficjunky discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.
Key Findings
Pre-Consent Activity
Trafficjunky was observed loading and executing before user consent was obtained on 100% of sites where it was detected.
Claims vs. Observed Behavior
pending
“Requires claims extraction via CDT”
Runtime evidence confirms C01/C06/C08/C09/C10 activation
What This Means For You
What To Do About It
Role-specific actions based on observed behavior
If You Use Trafficjunky
- →Immediate removal from advertising stack
- →Legal review of ad network data sharing agreements
- →Audit cross-domain tracking configurations
- →Notify DPO of consent bypass and cross-domain tracking
If You're Evaluating Trafficjunky
- →Contextual advertising without behavioral tracking
- →First-party advertising infrastructure with zero data sharing
- →Consent-compliant audience measurement
Negotiation Leverage
- →Trafficjunky creates legal liability through consent bypass and cross-domain tracking
- →100% CAC subsidization means visitor data trains competitor targeting
- →Cross-domain profiles accessible to competitors via ad networks
- →Removal required before next privacy audit
- →No contractual limits prevent competitor access to behavioral data
Runtime Detections
BLACKOUT observed this vendor's JavaScript executing in a live browser and classified each hostile behavior using our BTI-C (Behavioral Threat Intelligence — Capability) taxonomy. These are not theoretical risks — each code below was triggered by something we watched this vendor's code actually do.
Evasion infrastructure, auditor bypass
Impact: Bypasses consent controls to capture data regardless of user preferences
Keystroke/mouse tracking
Impact: Captures unique behavioral patterns for audience segmentation
Identity stitching
Impact: Tracks visitors across multiple domains for unified advertising profiles
Ignoring CMP signals
Impact: Activates before consent mechanisms, defeating privacy controls
Device identification
Impact: Creates persistent visitor profiles for cross-platform targeting
IOC Manifest
Indicators of compromise across 4 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.
Ecosystem & Supply Chain
Evidence Artifacts
Artifacts collected during analysis, available with evidence-tier access.
Complete network capture with all requests and responses
56 detection signatures across scripts, domains, cookies, and network endpoints