Visual Visitor

For customers deploying Visual Visitor, the most acute risk is the B2C person-level identification capability. Unlike company-level IP resolution, identifying individual consumers by name and email from anonymous website visits creates direct regulatory exposure under CCPA, CPRA, and emerging state privacy laws that restrict the sale and sharing of personal data. If a consumer discovers they received a sales email or direct mail piece triggered by an anonymous website visit they never consented to, the reputational and legal consequences fall on the customer, not Visual Visitor. The revenue risk extends to data quality. A 600M-900M contact database inevitably contains stale records, incorrect email associations, and individuals who have exercised deletion rights elsewhere. Outreach campaigns built on misidentified visitors generate complaints, spam reports, and potential CAN-SPAM violations. The 35% identification rate also means the platform captures a biased subset of actual visitors, potentially leading sales teams to pursue the wrong prospects while missing genuine high-intent visitors who were not in the database.