How This Briefing Works
This dossier opens with key findings, then maps the gap between what GoogleAds discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 175 sites
vendor fires before consent
Briefing
Google advertising platform with pre-consent tracking for conversion measurement and remarketing. Loads tracking pixels before consent to enable attribution and audience building. Risk: consent violations for advertising that delivers clear ROI but violates ePrivacy implementation requirements.
What This Means For You
Marketing teams inherit consent liability for advertising that drives revenue. Legal teams must defend privacy violations for platform with documented business value. Compliance teams face regulatory scrutiny for technical implementation (pre-consent loading) not business necessity (advertising).
Risk Channel Breakdown
Distorts attribution data
Feeds competitor intelligence
Expands attack surface
Loads Google Ads conversion tracking and remarketing tags before consent banner interaction. While advertising provides business value, pre-consent cookie-setting violates ePrivacy Directive Article 5(3) and GDPR Article 7 consent requirements.
Threat Indicators
Runtime-observed (BTI-C)
Identity stitching
Ignoring CMP signals
PII deanonymization
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed GoogleAds's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
3 for current users · 3 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
googletagmanager, googleanalytics4, doubleclick…
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →