BTI-CACTIVEIdentity
C13BEHAVIORAL

Persistence

The Mechanisms of Taking

THE TAKE

They take permanent residence in your users' browsers.

//TECHNICAL_DESCRIPTION

Creating long-lived identifiers that survive normal clearing mechanisms. Techniques include respawning cookies, evercookies, IndexedDB storage, Service Worker caching, and browser cache fingerprinting to maintain tracking across clearing attempts.

//REVENUE_IMPACT

What It Costs You

CAC Subsidization

Visitor data captured on a site can flow into data broker networks and identity graphs, eventually surfacing in competitor prospecting tools. The original company paid to acquire the traffic; competitors pay pennies to intercept the lead.

Legal Tail Risk

Pre-consent data collection, undisclosed data sharing, and consent signal violations create regulatory exposure. Class actions and regulatory fines can exceed entire annual marketing budgets. Liability sits with the site owner, not the vendor.

//RELATED_ADVISORIES

Related Advisories

No published advisories reference this code yet.

Investigations are ongoing.

Blackout uses security frameworks to protect AGAINST vendors, not FOR them. We do not notify vendors. We do not provide remediation windows. If you're using a vendor flagged by this code, the advisory is your evidence.