Executive Summary
AdQuality is a French digital marketing agency founded in 2013, now part of BAE Groupe. Despite claiming GDPR compliance and stating they do not sell or share data with third parties, runtime analysis reveals 31 distinct third-party vendors loading on their own website including Google Ads, DoubleClick, and numerous advertising/analytics platforms. Three vendors fire pre-consent (2.3% rate). The critical finding is a massive disclosure gap: their privacy policy mentions only a generic web hosting provider while 31 actual data recipients operate on their site.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
CAC Subsidization
As a digital marketing agency specializing in traffic acquisition and attribution, AdQuality handles client measurement data. The 31 undisclosed vendors on their own site suggest similar opacity may exist in client deployments, corrupting attribution accuracy.
Signal Corruption
Their position as a media buying agency means demand signals (campaign performance, audience segments, conversion data) flow through their systems. Undisclosed data recipients like TrenDemon, HGInsights, and Firmable suggest potential competitive intelligence leakage to data brokers.
Legal Tail Risk
Loading 31 third-party scripts creates significant attack surface. Multiple advertising and analytics vendors increase JavaScript execution risk and potential for supply chain compromise through any of these dependencies.
GTM Attack Surface
Claims GDPR compliance while tracking before consent and maintains undisclosed relationships with 31 vendors creates substantial compliance exposure. The gap between their privacy statement (we do not share) and reality (31 data recipients) could constitute a material misrepresentation under GDPR Article 13/14.