How This Briefing Works
This dossier opens with key findings, then maps the gap between what Improvedigital discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 1 sites
vendor fires before consent
Briefing
Programmatic advertising platform that records user sessions and captures behavioral patterns before consent. Combines session replay with behavioral analysis for ad targeting and optimization. Primary risk: session recording for advertising without consent creates GDPR special category + privacy violation exposure.
What This Means For You
Marketing teams gain ad optimization but inherit session recording liability for advertising purposes. Legal teams face triple violation: consent bypass + special category biometrics + privacy invasion through replay. Budget owners pay for advertising that creates behavioral surveillance risk without clear necessity (contextual ads work without session recording).
Risk Channel Breakdown
Distorts attribution data
Session replay with behavioral tracking enables detailed audience profiling for ad targeting. Records competitor research patterns, content engagement, and navigation sequences to build advertising profiles.
Expands attack surface
Three-layer consent violation: (1) loads before consent banner, (2) captures behavioral biometrics through interaction tracking, (3) records sessions including user behavior patterns. Creates compounded GDPR Article 7 + Article 9 liability.
Threat Indicators
Runtime-observed (BTI-C)
Keystroke/mouse tracking
Full session replay
Ignoring CMP signals
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed Improvedigital's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
3 for current users · 3 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →