How This Briefing Works
This report opens with key findings, then maps the gaps between what Remarketing Stats discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.
Key Findings
Pre-Consent Activity
Remarketing Stats was observed loading and executing before user consent was obtained on 17% of sites where it was detected.
Claims vs. Observed Behavior
deanon_timing
“Pending claims extraction”
Runtime shows immediate identity resolution before consent
What This Means For You
What To Do About It
Role-specific actions based on observed behavior
If You Use Remarketing Stats
- →Verify identity resolution timing against consent framework
- →Audit remarketing list sharing - which platforms receive de-anonymized visitors
- →Map data flow from anonymous visit to identified remarketing target
If You're Evaluating Remarketing Stats
- →Require consent-first identity resolution with no pre-consent processing
- →Demand disclosure of remarketing platform access to de-anonymized lists
- →Negotiate audience exclusivity preventing competitor access to same visitor identities
Negotiation Leverage
- →C09+C14 deanon threat: Demand DPA rewrite requiring consent before ANY identity resolution
- →Request written confirmation that remarketing lists remain inactive until explicit consent
- →Require audit rights covering list sharing and platform access
- →Negotiate competitor exclusion from ALL platforms receiving de-anonymized visitors
Runtime Detections
BLACKOUT observed this vendor's JavaScript executing in a live browser and classified each hostile behavior using our BTI-C (Behavioral Threat Intelligence — Capability) taxonomy. These are not theoretical risks — each code below was triggered by something we watched this vendor's code actually do.
Ignoring CMP signals
PII deanonymization
IOC Manifest
Indicators of compromise across 3 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.
Ecosystem & Supply Chain
Evidence Artifacts
Artifacts collected during analysis, available with evidence-tier access.
Complete network capture with all requests and responses
3 detection signatures across scripts, domains, cookies, and network endpoints