How This Briefing Works
This dossier opens with key findings, then maps the gap between what IDVisitors discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection evidence underneath. BLACKOUT observes runtime browser behavior and cites the regulations that address each pattern — legal determinations are your counsel's call.
At a Glance
across 68 sites
vendor fires before consent
Briefing
Visitor identification platform that deanonymizes website visitors through device fingerprinting and identity resolution before consent. Captures visitor-to-company/individual mapping to feed sales intelligence. Primary risk: consent bypass + personal data processing without legal basis creates GDPR Article 6/7 dual violation.
What This Means For You
Sales teams gain visitor intelligence but inherit identity resolution liability without consent. Marketing teams face GDPR dual violation: consent bypass PLUS unlawful processing of personal data (names, companies). Compliance teams must defend visitor deanonymization to privacy regulators without documented legitimate interest.
Risk Channel Breakdown
Distorts attribution data
Identity resolution enables visitor-to-company/individual mapping, feeding sales intelligence and competitive analysis. Cross-site tracking reveals which prospects research competitors, pricing pages visited, feature exploration patterns.
Expands attack surface
Loads identity resolution infrastructure before consent banner interaction, then processes personal data without legal basis. Creates strict liability under GDPR Article 7 (consent bypass) plus Article 6 (unlawful processing of personal data).
Threat Indicators
Runtime-observed (BTI-C)
Evasion infrastructure, auditor bypass
Keystroke/mouse tracking
Ignoring CMP signals
Device identification
PII deanonymization
Container/loader (neutral)
Per-code narrative explanations of what each detected behavior means for your organization
Per-code evidence with full attribution chain, severity rankings, and consequence narratives See pricing →
Claims vs. Reality
BLACKOUT analyzed IDVisitors's public claims against observed runtime behavior and identified 1 contradiction.
Full claim-vs-reality gap analysis with claim text, observed behavior, severity, regulatory citations (GDPR, CCPA, ePrivacy), and evidence pointers per gap See pricing →
What To Do
3 for current users · 3 for evaluators
contractual leverage points
Role-specific actions (security / legal / marketing / procurement), full negotiation brief with contractual language, and BTI-code-specific consequences See pricing →
Supply Chain & Pairings
googletagmanager, googleanalytics4, liveintent…
Full supply-chain mapping (loads / loaded-by lists with vendor identities) and the undisclosed-subprocessor list with observation evidence See pricing →