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tag_manager

Vidyard

Video platform with tag manager infrastructure and pre-consent activation.

134 IOCs4 detections75% pre-consent3 sites
70
Vendor Risk Score

How This Briefing Works

This report opens with key findings, then maps the gaps between what Vidyard discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.

Key Findings

Key Findings

4 detections across 3 sites75% pre-consent activity
CRITICAL

Pre-Consent Activity

Vidyard was observed loading and executing before user consent was obtained on 75% of sites where it was detected.

GDPRePrivacy
Disclosure Gaps

Claims vs. Observed Behavior

1 gaps

disclosure

HIGH
They Claim

Pending claims extraction

Observed Behavior

Runtime detection shows C09 (consent bypass)

Customer Impact

What This Means For You

Revenue teams using Vidyard face consent liability when video player tags fire before user authorization. Video engagement data (watch time, interaction points) captured pre-consent creates compliance exposure.
Recommended Actions

What To Do About It

Role-specific actions based on observed behavior

If You Use Vidyard

  • Audit Vidyard player initialization timing relative to consent collection
  • Implement consent-gated video tracking activation
  • Review video engagement data retention and sharing policies

If You're Evaluating Vidyard

  • Document pre-consent tracking scope for video players
  • Request technical controls to defer player analytics until consent obtained
  • Obtain written confirmation of data deletion procedures for video engagement data

Negotiation Leverage

  • Pre-consent tracking: Video player tags activate before consent — require technical mechanism to defer analytics until authorization.
  • Video engagement data: Watch patterns and interaction data persist beyond opt-out — demand specific deletion timelines and third-party sharing restrictions.
  • Intent data sales: Video engagement may feed ABM intent databases — negotiate restrictions on data resale to competitors.
Runtime Detections

Runtime Detections

2 BTI-C CODES

BLACKOUT observed this vendor's JavaScript executing in a live browser and classified each hostile behavior using our BTI-C (Behavioral Threat Intelligence — Capability) taxonomy. These are not theoretical risks — each code below was triggered by something we watched this vendor's code actually do.

BTI-C08Cross-Domain Sync

Identity stitching

BTI-C09Consent Bypass

Ignoring CMP signals

IOC Manifest

IOC Manifest

134 INDICATORS

Indicators of compromise across 5 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.

TRACK
*www.vidyard.com/wp-includes/js/jquery/jquery.js*
Tracking script
TRACK
*play.vidyard.com/embed/v4.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/plugins/bb-plugin/js/jquery.magnificpopup.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/plugins/TooltipProPlus/assets/js/modernizr.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/themes/vidyard-fp/assets/js/intercom.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/plugins/TooltipProPlus/assets/js/tooltip.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/uploads/bb-plugin/cache/*-layout.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/themes/vidyard-fp/assets/js/slider.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/plugins/fp-foundation/assets/js/frontend/facetwp_helper.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/themes/vidyard-fp/assets/js/tailwind-elements-index.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/plugins/fp-foundation/assets/js/frontend/focus-visible-main/focus-visible.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/uploads/bb-plugin/cache/*-layout-partial.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/themes/vidyard-fp/components/fpd_lightbox_video/fpd_lightbox_video.js*
Tracking script
TRACK
*www.vidyard.com/wp-content/themes/vidyard-fp/components/fpd_zpattern/fpd_zpattern.js*
Tracking script
TRACK
*www.vidyard.com/cdn-cgi/challenge-platform/scripts/jsd/main.js*
Tracking script
TRACK
*www.vidyard.com/cdn-cgi/challenge-platform/h/b/scripts/jsd/*/main.js*
Tracking script
TRACK
play.vidyard.com
Tracking script
TRACK
www.vidyard.com/wp-includes/js/jquery/jquery.min.js
Auto-extracted from scan
TRACK
play.vidyard.com/embed/v4.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/plugins/TooltipProPlus/assets/js/modernizr.min.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/plugins/TooltipProPlus/assets/js/tooltip.min.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/plugins/bb-plugin/js/jquery.magnificpopup.min.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/uploads/bb-plugin/cache/26686-layout.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/themes/vidyard-fp/assets/js/intercom.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/themes/vidyard-fp/assets/js/tailwind-elements-index.min.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/themes/vidyard-fp/assets/js/slider.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/plugins/fp-foundation/assets/js/frontend/facetwp_helper.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/plugins/fp-foundation/assets/js/frontend/focus-visible-main/focus-visible.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/themes/vidyard-fp/components/fpd_lightbox_video/fpd_lightbox_video.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/themes/vidyard-fp/components/fpd_zpattern/fpd_zpattern.js
Auto-extracted from scan
TRACK
www.vidyard.com/wp-content/uploads/bb-plugin/cache/321737-layout-partial.js
Auto-extracted from scan
TRACK
www.vidyard.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Auto-extracted from scan
TRACK
www.vidyard.com/cdn-cgi/challenge-platform/h/b/scripts/jsd/d251aa49a8a3/main.js
Auto-extracted from scan
Ecosystem

Ecosystem & Supply Chain

Vidyard appears in sales/marketing contexts alongside other video platforms (Wistia, Loom, Vimeo), marketing automation (HubSpot, Marketo), and CRM systems. Video engagement data often feeds ABM and intent scoring.
Evidence

Evidence Artifacts

Artifacts collected during analysis, available with evidence-tier access.

HAR Capture

Complete network capture with all requests and responses

IOC Manifest

134 detection signatures across scripts, domains, cookies, and network endpoints

Vendor Details