Executive Summary
Amplitude is a publicly-traded (AMPL) AI analytics platform serving 11K+ digital products. Claims "Privacy by Design" and extensive compliance certifications (SOC 2 Type II, ISO 27001, GDPR via DPF/SCCs, HIPAA BAA). However, runtime observation shows 40.9% pre-consent tracking rate including on their own website (www.amplitude.com). Forrester Wave Leader and G2 Market Leader positioning.
Revenue Threat Profile
4 COLLAPSE VECTORSHow this vendor creates financial exposure. Each score (0-100) reflects observed runtime behavior and documented business practices.
100
CAC Subsidization
Your demand signals feed your competitors.
40
Signal Corruption
Your attribution and forecasting run on corrupted data.
100
Legal Tail Risk
Consent theater creates regulatory exposure.
0
GTM Attack Surface
Client-side code creates exploitable attack vectors.