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LiveIntent

LiveIntent operates email identity resolution achieving 100/100 CAC subsidization through universal ID syndication to advertising ecosystem. Four BTI codes including persistent cross-domain tracking create maximum 100/100 legal exposure while powering competitor targeting infrastructure.

87 IOCs58 detections53% pre-consent39 sites
80
Vendor Risk Score

How This Briefing Works

This report opens with key findings, then maps the gaps between what LiveIntent discloses and what BLACKOUT observed at runtime. From there: what it means for your organization, what to do about it, and the detection data and evidence underneath.

Key Findings

Key Findings

58 detections across 39 sites53% pre-consent activity
CRITICAL

Pre-Consent Activity

LiveIntent was observed loading and executing before user consent was obtained on 53% of sites where it was detected.

GDPRePrivacy
Disclosure Gaps

Claims vs. Observed Behavior

1 gaps

pending

UNKNOWN
They Claim

“Unknown”

Observed Behavior

Requires claims extraction via CDT

Customer Impact

What This Means For You

Marketing teams unknowingly power competitor retargeting through email sends. Data teams discover customer emails in programmatic audience segments across advertising ecosystem. Legal inherits maximum GDPR/CCPA exposure from uncontrolled ID syndication. CFO funds competitor acquisition through every marketing email deployment.
Recommended Actions

What To Do About It

Role-specific actions based on observed behavior

If You Use LiveIntent

  • →Audit email template source for LiveIntent pixel presence—often deployed without marketing awareness
  • →Extract ID sync logs showing universal ID distribution to 200+ platforms
  • →Map customer email hashes to programmatic audience segment appearance

If You're Evaluating LiveIntent

  • →Quantify competitor retargeting enabled by LiveIntent ID syndication
  • →Calculate CAC increase from advertising ecosystem powered by your email list
  • →Document GDPR Article 6 violations from processing without lawful basis

Negotiation Leverage

  • →LiveIntent DPA authorizes universal ID syndication to 200+ advertising platforms—complete loss of data control
  • →100/100 CAC subsidization as every email open powers competitor programmatic infrastructure
  • →Consent bypass (C09) initiates tracking on email open—no user authorization possible in email context
  • →Cross-domain sync (C08) creates permanent surveillance network across advertising ecosystem
  • →Persistence (C13) means universal IDs survive cookie deletion and privacy regulations
  • →100/100 legal exposure represents maximum regulatory risk—GDPR Article 6 violations certain
  • →Evidence pack includes ID sync captures showing distribution to competitor DSP platforms
Runtime Detections

Runtime Detections

6 BTI-C CODES

BLACKOUT observed this vendor's JavaScript executing in a live browser and classified each hostile behavior using our BTI-C (Behavioral Threat Intelligence — Capability) taxonomy. These are not theoretical risks — each code below was triggered by something we watched this vendor's code actually do.

BTI-C02Credential Interception

Form data interception

BTI-C08Cross-Domain Sync

Identity stitching

Impact: Universal ID synced across 200+ advertising platforms creates comprehensive cross-publisher surveillance

BTI-C09Consent Bypass

Ignoring CMP signals

Impact: Email pixel fires on open before user can consent—processing initiates without authorization

BTI-C13Persistence Mechanisms

Long-lived identifiers

Impact: Universal ID persists indefinitely across devices and browsers through deterministic email matching

BTI-C14Identity Resolution

PII deanonymization

Impact: Email hash resolution creates permanent link between anonymous web sessions and known identity

BTI-C15Tag Manager

Container/loader (neutral)

IOC Manifest

IOC Manifest

76 INDICATORS

Indicators of compromise across 4 categories. Use for detection rules, CSP policies, or Pi-hole blocklists.

TRACK
*www.liveintent.com/wp-content/cache/autoptimize/js/autoptimize_*.js*
Tracking script
TRACK
b-code.liadm.com
Tracking script
TRACK
www.liveintent.com/wp-content/cache/autoptimize/js/autoptimize_35f806c25f32042a9fa67b61b4c007b0.js
Auto-extracted from scan
Ecosystem

Ecosystem & Supply Chain

LiveIntent universal IDs integrate with Google Ad Manager, The Trade Desk, and all major DSPs. Commonly deployed alongside Lotame and Neustar for identity resolution, creating redundant universal ID infrastructure that compounds privacy violations.
Loads (1)
Liveintent Ad Management
Loaded By (3)
VectorWarmlyOsano
Evidence

Evidence Artifacts

Artifacts collected during analysis, available with evidence-tier access.

HAR Capture

Complete network capture with all requests and responses

IOC Manifest

87 detection signatures across scripts, domains, cookies, and network endpoints

Vendor Details